Vitasoy San Sui: A Fresh Look for Organic Soybeans
Use this as a referenceProject Background: A Familiar Drink with a New Look
San Sui Fresh Soy Milk, part of Vitasoy’s range, has an established presence in Hong Kong. For its packaging refresh, the brand needed a brisk bumper ad that could catch attention in a few seconds. Darkroom Studio was commissioned to communicate two messages on digital platforms: the new packaging and the use of “Grade 1 organic soybeans”.
Visual Approach: Impact in Six Seconds
The film used a simple, focused visual approach suited to short-form viewing:
A Fresh, Nature-Inspired Setting: Saturated grass-green and blue-sky tones echoed the natural associations of the San Sui name and its organic positioning, creating a fresh first impression.
Product-Centred Motion: Fluid motion graphics introduced four flavours with bouncing and popping movements. This energetic entrance displayed the new packaging across the range and supported a youthful, fresh brand character.
A Clear Message: Within seven seconds, animated text announcing “New packaging” and “Grade 1 organic soybeans” worked with the voiceover to make the main product messages easy to follow.
In Use: Communicating a Packaging Refresh
The film gave the refreshed packaging a concise visual introduction. Its brisk rhythm was intended for short digital placements such as YouTube bumper ads and Instagram Stories, helping viewers recognise the new look.
About the Vitasoy San Sui Fresh Soy Milk Packaging Launch Commercial
Product: San Sui Fresh Soy Milk
Year: 2023
Q&A
What defines the visual approach of this San Sui packaging launch commercial?+
We used a simple visual treatment for the packaging refresh, with saturated grass-green and blue-sky tones reflecting the San Sui name and its organic positioning. Motion graphics introduced four flavours with bouncing and popping movements, bringing a youthful, energetic quality to the brand within a six-second format.
How did Darkroom Studio approach a bumper ad for digital platforms?+
For short placements such as YouTube bumper ads or Instagram Reels, less is more. We avoided a lengthy introduction and focused on product-centred animation. Across seven seconds, clear text such as “New packaging” and “Grade 1 organic soybeans”, together with brisk editing, put the essential message in front of viewers as they scrolled.
Why might an FMCG brand use motion graphics to introduce new packaging?+
Packaging is an early point of contact between a consumer and an FMCG brand. A motion-graphics film can introduce a new design quickly and present a complete product range within one visual system. Animation also gives flexibility in arranging and moving products, helping make the packaging refresh clear and engaging.
- Client
- Vitasoy
- Project
- New Packaging Launch Campaign
- Services
- Product commercial, motion graphics and short-form video production
- Date
- 2024-03-02
