HKU — MSc(DMBA): Digital Transformation in Built Assets
Use this as a referenceThe Brief: Introducing Digital Management in the Built Environment
In response to digital change in construction and property, the University of Hong Kong introduced its Master of Science in Digital Management of Built Assets programme. Darkroom Studio was commissioned to produce a recruitment film for prospective students and industry professionals, explaining the programme’s approach to challenges such as fragmented information and carbon-footprint management.
The Approach: Connecting Academic Ideas with Industry Practice
The film uses a clear, professional tone to connect the academic subject with its applications in working life:
Explaining Industry Challenges: An academic interview introduces challenges around fragmented information and collaboration in construction. It then explains the programme’s focus on asset management using building information modelling (BIM) 、 geographic information systems (GIS) and digital twins.
Two Connected Themes: The film presents two central themes of the programme: digitalisation and sustainability. Concise motion graphics help explain how environmental, social and governance considerations and green finance fit into the curriculum and its industry context.
An International Perspective: Campus and teaching-facility footage accompanies an introduction to the international teaching team and the programme’s practice of reviewing its content each year. Together, these elements present the learning environment and the course’s international outlook.
The Finished Film: Introducing the Programme to Professionals
The film explains the MSc(DMBA) programme’s focus and the industry questions it addresses. It provides a recruitment resource for professionals interested in digital approaches to construction and property asset management.
About the HKU MSc(DMBA) Programme Film
Programme: MSc in Digital Management of Built Assets (DMBA)
Year: 2023
Q&A
How does the film make digital asset management easier to understand?+
The subject involves data and virtual models. Darkroom Studio uses motion graphics and visual effects to place concepts such as BIM, digital twins and data analysis over real architectural scenes. Data-flow imagery and holographic-style overlays connect the physical buildings with their digital representations, introducing the idea of managing assets throughout their life cycle.
How does the storytelling address working professionals considering a master’s degree?+
The film takes a professional, forward-looking approach. Alongside campus facilities, interviews with the programme director and industry figures connect the curriculum with developments such as smart cities and property technology. A measured edit gives prospective students time to consider how the subject relates to their work.
Why use a technology-led visual treatment for a programme about emerging digital practice?+
The visual approach can help prospective students understand the subject before exploring the curriculum in depth. For MSc(DMBA), digital imagery supports an introduction to the programme’s academic perspective and its focus on changing industry practice. The combination of interviews, real locations and graphics gives viewers several ways into a technical subject.
- Client
- The University of Hong Kong (HKU) / Faculty of Architecture
- Project
- Programme Promotional Video
- Services
- Education promotional films, interviews and motion graphics
- Date
- 2023-04-06
