HKTB x World Football Summit Asia: Football Legends in Hong Kong
Use this as a referenceProject background: Hong Kong as a meeting place for sport
World Football Summit brought its international football-industry gathering to Hong Kong in 2025. Darkroom Studio was commissioned to produce the official promotional film, presenting both the event and the city's setting to an international audience.
Visual approach: seeing Hong Kong through the visitors' eyes
The film combines the football personalities' visits with a broader exploration of the city:
Football figures discovering Hong Kong: The cameras follow Rio Ferdinand, known for his Manchester United career, and Carles Puyol, the former Barcelona captain, among other guests. Their itinerary includes the Peak Tram, views over Victoria Harbour, interactions with fans from an open-top bus and football moments on the Tsim Sha Tsui waterfront.
Inside the summit: We also record the conference, including speeches by FIFA executive Romy Gai and WFS co-founder Jan Alessie. Their comments about Hong Kong as a cosmopolitan hub connect the summit's discussions with the wider city setting.
Meeting the fans: Autographs, photographs and conversations between the visiting football figures and local fans form another strand of the film. These interactions give a personal dimension to the idea of Hong Kong as a meeting place.
Creative outcome: connecting sport, business and the city
The film brings the conference and the city visits into one energetic account. It was prepared for WFS and HKTB communication, providing material to introduce Hong Kong's tourism and sporting activities to audiences beyond the event.
About World Football Summit Asia 2025
Event: World Football Summit (WFS) Asia 2025
Location: Hong Kong
Year: 2025
Production breakdown
Objective
Turn an international football event in Hong Kong into a promotional event film covering energy, guests and destination value.
Challenge
Large sports events move quickly and cannot be re-shot. The film needed scale, talent moments and a clear sense of Hong Kong as host city.
Approach
- Mapped must-capture moments across stage, guests, audience and city context before the event.
- Used a mix of follow coverage and event videography to capture interaction, football legends and atmosphere.
- Edited the footage as an event highlight suitable for tourism, sports and institutional promotion.
Deliverables
- Event highlight
- Celebrity and guest coverage
- Sports event promo
- Social versions
Reference value
Relevant for conferences, sports events, tourism promotion, government and institutional event films.
Q&A
Where was World Football Summit Asia 2025 held?+
The 2025 event took place in Hong Kong with support from the Hong Kong Tourism Board. It brought together figures from the football industry to discuss the sport's development in Asia.
Which football personalities appear in the film?+
The film records visits by Rio Ferdinand, Carles Puyol, Pierluigi Collina and Javier Zanetti, among others.
Why was Hong Kong chosen for World Football Summit?+
In the film, a FIFA representative describes Hong Kong as a gateway between mainland China and the wider world. The city's international connections provide a setting for clubs, sponsors, broadcasters and other football-industry participants to meet.
What did Darkroom Studio produce for the event?+
Darkroom Studio produced the official event highlight film. The team followed the visiting football personalities around Hong Kong and recorded the summit, bringing conference coverage and the city experience together in one film.
How do you avoid missing key moments in a large event?+
Build a shot priority and event flow before the day, covering stage, guests, audience, brand and venue elements.
Is a sports event film only about the sport?+
No. For destination and brand promotion, interaction, city atmosphere and event scale are equally important.
- Client
- Hong Kong Tourism Board
- Project
- HKTB x World Football Summit Asia (International Sports Event) - World Football Summit Asia 2025 | HKTB
- Services
- Event highlight production, celebrity videography and sports-event promotional films
- Date
- 2025-09-29
