One North: Wellness and Work in the Northern Metropolis
Use this as a referenceThe Brief: Introducing One North in Yuen Long
One North is Sino Group’s Grade A office and retail development in Yuen Long. Set within the context of the Northern Metropolis, the film was commissioned to introduce both the architecture and the project’s workplace well-being focus. The campaign brief highlighted WELL Core Platinum pre-certification as part of the presentation to prospective business tenants.
The Approach: Connecting Work and Everyday Life
The film uses work-life integration as its central idea, introducing the development through the ways people can use its spaces:
Aerial Views of the Development: FPV and aerial footage show One North’s twin-tower design and its relationship with the surrounding transport network, including nearby Long Ping Station.
Making Workplace Well-Being Visible: The filming focuses on landscaped areas, outdoor gardens and natural light. People resting and talking in these spaces give a practical visual context to the project’s Wellness at Work positioning.
A Sense of Community: Retail, dining and office scenes are brought together through bright colour grading and a lively edit. The combination presents the development as a place for working, meeting and spending time throughout the day.
The Finished Film: A View of the Working Environment
The film introduces One North’s facilities and its wider Northern Metropolis setting alongside scenes of everyday use. It provides a visual resource for leasing and promotion, giving prospective tenants a sense of the project’s spaces and atmosphere.
About Sino Group’s One North Property Film
Year: 2023
Q&A
How does the film place One North within the Northern Metropolis?+
The film introduces One North in the context of the Northern Metropolis. Darkroom Studio uses immersive aerial footage to establish the twin towers, with visual effects identifying nearby Long Ping MTR Station and connections to the wider Greater Bay Area transport network. The broad perspective helps prospective tenants understand the project’s geographical setting.
How does the film express the idea of well-being in an office development?+
The project brief highlighted WELL Core Platinum pre-certification. We used a 「Work-Life Integration」 approach, filming landscaped gardens, outdoor resting areas and spaces with natural light. Scenes of people working and interacting turn the architectural features into recognisable everyday experiences, introducing the project’s Wellness at Work theme.
Why combine a commercial property film with lifestyle scenes?+
A business location is also a place where people spend their working day. Through bright colour grading and a lively edit, the film connects retail, dining and office spaces as a community. This lifestyle perspective helps prospective tenants consider the atmosphere and everyday experience alongside the physical facilities.
- Client
- Sino Group
- Project
- One North Introductory Video
- Services
- Property promotional films, drone cinematography and lifestyle videos
- Date
- 2023-07-16
