IVE (Tsing Yi): 30 Years of Vocational Education
Use this as a referenceProject Background: Thirty Years of Vocational Education
Since its establishment in 1993, the Hong Kong Institute of Vocational Education (Tsing Yi) has trained students in engineering and technology. For its 30th anniversary, the institute wanted an energetic film that looked back on its achievements while showcasing facilities such as its aviation and logistics centre and STEM education centre. Darkroom Studio was commissioned to bring three decades of history into a visual journey centred on continuity and innovation.
Storytelling Approach: Energy with a Human Connection
We adopted a contemporary approach to give the anniversary film a lively, engaging pace:
Dynamic Visual Rhythm: Fast, fluid editing and an uplifting soundtrack connected campus life, practical training and classroom interaction, reflecting the forward momentum of IVE Tsing Yi.
Technology and Facilities: With engineering and aviation central to the campus’s identity, the film featured close-ups of simulated aircraft cabins, aircraft maintenance training, the SOPHIE solar car team and mechanical engineering laboratories. These images made vocational education tangible through its specialist tools and facilities.
A People-Centred Legacy: Alongside the facilities, interactions between teachers and students and focused portraits of alumni conveyed the educational commitment that has continued for 30 years, bringing human warmth to the technology-led story.
In Use: Connecting the Past and the Future
Shown at the anniversary ceremony, the film brought together the experiences of students, staff and alumni. It also provided the institute with a way to present its research and teaching achievements to wider audiences and explain the role of vocational and professional education and training (VPET).
About the IVE Tsing Yi 30th Anniversary Film: Three Decades of Vocational Education, Looking to the Future
Year: 2023
Q&A
What distinguishes the visual style of the IVE Tsing Yi 30th-anniversary film?+
The film moves beyond a purely nostalgic anniversary treatment with a futuristic visual style. It opens with a blue data tunnel and 3D motion graphics introducing the “30th Anniversary” identity. This links the institute’s foundation in 1993 with its continuing engagement with technology, taking students on a journey towards an innovative future.
How did Darkroom Studio present IVE Tsing Yi’s academic achievements on screen?+
The film emphasises practical experience and innovation. Brisk editing connects recognisable research achievements, including the SOPHIE solar car team travelling through the Australian desert, flight-simulator training at the aviation centre and robotic-arm operation, with the concentration of the students involved. Footage of these facilities gives a concrete picture of the institute’s work in engineering and technology education.
Why might a higher education institution produce a technology-focused brand film?+
For prospective students, a brand film can provide a first introduction to an institution. Alongside celebrating its history, this film acts as a brand manifesto. Industry-relevant facilities and active campus life offer a broader picture of vocational education, helping students interested in technology and engineering consider what the institute has to offer.
- Client
- Hong Kong Institute of Vocational Education (Tsing Yi) / VTC
- Project
- IVE (Tsing Yi) 30th Anniversary Brand Video
- Services
- Brand storytelling, event highlight video and corporate video
- Date
- 2023-10-23
