Sulwhasoo — Ginseng Journey: A Sensory Brand Experience
Use this as a referenceThe Brief: Bringing the Brand’s Ginseng Heritage into a Physical Space
Sulwhasoo’s Ginseng Journey exhibition celebrated the brand’s account of more than half a century of work with ginseng in skincare. Darkroom Studio was commissioned to document the experience, connecting its heritage displays with contemporary technology and light-based art.
The Approach: A Journey through the Senses
Fluid camera movement links the venue’s three principal areas into one visual narrative:
Heritage: In the heritage area, close-ups show the product displays tracing the brand’s story from 1966 and the ginseng specimens on show. These details introduce the history and research themes presented by the exhibition.
Kinetic Light Art: The film’s visual centrepiece is the ginseng light-art gallery. Low-light filming records the movement of the kinetic lighting installation. Rising and falling spheres and lines turn the idea of ginseng’s vitality into a changing visual form.
Sensory Detail: Following Miki Yeung’s visit, the camera records tea tasting in the Korean tea room and the tactile experience of trying a new serum. Her visit gives the viewer a personal route through the exhibition.
The Finished Film: A Brand Experience beyond the Venue
The film brings the physical exhibition into an online format. Its considered images present Sulwhasoo’s heritage, the installations and the visitor experience as parts of the same brand story.
Frequently Asked Questions About Sulwhasoo’s Ginseng Journey Event Film
Year: 2018
Q&A
How does the film make an exhibition feel immersive on screen?+
Ginseng Journey brings traditional themes together with modern technology. Darkroom Studio gives particular attention to the kinetic lighting installation. Low-light filming and slow-motion camera movement show the illuminated spheres and lines rising and falling with the music. The sequence turns the exhibition’s idea of ginseng vitality into a visual experience for people who could not visit in person.
How does the film connect heritage with innovation?+
The narrative moves between the exhibition’s account of the past and its contemporary installations. Close-ups introduce the ginseng displays and products dating from 1966, before the film moves into the futuristic light-art gallery. This juxtaposition links the brand’s research and heritage narrative with the exhibition’s modern visual design.
How are a visitor’s sensory interactions captured?+
The film follows Miki Yeung as a guide through the experience. Close-up filming records her expression while tasting tea and the movement of her fingertips as she tries the serum. These details suggest touch and taste through images, giving the viewer a more personal sense of the exhibition’s calm, considered atmosphere.
- Client
- Sulwhasoo
- Project
- Ginseng Journey Pop-up Store
- Services
- Event highlights, brand experience and influencer film
- Date
- 2018-12-04
