Video production brief template: what to prepare before enquiry
You do not need a full proposal before contacting a production company, but a few basic answers make scope, timing and budget much clearer.
Start an enquiry
Project basics
Start with brand, product or event context, then explain what the audience should understand or do after watching.
- Brand or project name
- Video objective
- Target audience
- Expected next action
Production scope
List estimated number of videos, runtime, locations, languages, subtitles, voiceover, animation and delivery ratios. If unknown, mark it as undecided.
Timing and budget
Deadline and budget direction shape the production route. Even a rough range helps the team recommend a realistic approach.
Related cases and production references
Primary next step
Use the form to shape an enquiry
If details are incomplete, start with the basics and the team can follow up.
Budget reference
Check budget direction first
A budget range helps the team decide whether the route should be lean, standard or full.
Service matching
Not sure which service fits
Match the service by goal, platform and material type.
Monthly rotation
Monthly brief pick
Rotate the angle monthly, such as event, launch or interview briefs.
Quick checklist
- Brand context
- Video objective
- Number and runtime
- Deadline
- Budget direction
Q&A
Can I enquire without a fixed budget?+
Yes, but it helps to say whether you expect a simple, standard or full campaign-level production.
Can I start with only reference videos?+
Yes. References are useful, especially if you explain what you like: pace, tone, camera style or information design.
Does the brief need to be bilingual?+
Not always. If the final video needs Chinese and English, state it early because subtitles, VO and on-screen text affect post-production.