{"id":32948,"date":"2021-07-17T10:49:00","date_gmt":"2021-07-17T02:49:00","guid":{"rendered":"https:\/\/darkroom.hk\/?post_type=cpt_portfolio&#038;p=32948"},"modified":"2026-02-03T11:20:47","modified_gmt":"2026-02-03T03:20:47","slug":"dyson-%e5%85%a8%e6%96%b9%e4%bd%8d%e5%bd%b1%e5%83%8f%e7%ad%96%e7%95%a5%ef%bc%9a%e5%be%9e%e6%96%b0%e5%93%81%e7%99%bc%e5%b8%83%e5%88%b0%e6%b7%b1%e5%ba%a6","status":"publish","type":"cpt_portfolio","link":"https:\/\/darkroom.hk\/zh\/portfolio\/dyson-%e5%85%a8%e6%96%b9%e4%bd%8d%e5%bd%b1%e5%83%8f%e7%ad%96%e7%95%a5%ef%bc%9a%e5%be%9e%e6%96%b0%e5%93%81%e7%99%bc%e5%b8%83%e5%88%b0%e6%b7%b1%e5%ba%a6\/","title":{"rendered":"Dyson \u5168\u65b9\u4f4d\u5f71\u50cf\u7b56\u7565\uff1a\u5f9e\u65b0\u54c1\u767c\u5e03\u5230\u6df1\u5ea6\u6559\u5b78\u7684\u8996\u89ba\u6e9d\u901a (Comprehensive Video Campaign)"},"content":{"rendered":"\n<p><strong>\u3010\u9805\u76ee\u80cc\u666f\uff1a\u4ee5\u5f71\u50cf\u89e3\u69cb\u9ed1\u79d1\u6280\u3011<\/strong> Dyson \u7684\u7522\u54c1\u4ee5\u985b\u8986\u6027\u79d1\u6280\u898b\u7a31\uff0c\u4f46\u5982\u4f55\u8b93\u5927\u773e\u7406\u89e3\u9019\u4e9b\u300c\u770b\u4e0d\u898b\u7684\u6c23\u6d41\u8207\u904b\u7b97\u300d\uff1fDarkRoom Studio \u91dd\u5c0d\u4e0d\u540c\u7522\u54c1\u7dda\u8207\u884c\u92b7\u968e\u6bb5\uff0c\u5236\u5b9a\u4e86\u591a\u5143\u5316\u7684\u5f71\u50cf\u7b56\u7565\uff0c\u5c07\u9019 8 \u652f\u5f71\u7247\u4e32\u9023\u6210\u4e00\u500b\u5b8c\u6574\u7684\u6e9d\u901a\u9ad4\u7cfb\u3002<\/p>\n\n\n\n<p><strong>\u3010\u7b56\u7565\u4e00\uff1a\u6559\u80b2\u8207\u89c0\u5ff5\u5c0e\u6b63 (Education &amp; Awareness)\u3011<\/strong> \u91dd\u5c0d <strong>Dyson V11\u2122<\/strong>\uff0c\u6211\u5011\u88fd\u4f5c\u4e86 <strong>\u5c0d\u6bd4\u5f71\u7247<\/strong>\uff0c\u76f4\u63a5\u5c07\u5176\u8207\u50b3\u7d71\u6383\u628a\u4e26\u5217\u3002\u900f\u904e\u5206\u5272\u756b\u9762 (Split Screen) \u5c55\u793a\u50b3\u7d71\u6e05\u6f54\u7684\u300c\u4e8c\u6b21\u6c61\u67d3\u300d\u554f\u984c\uff0c\u4e26\u4ee5\u5fae\u5875\u53ef\u8996\u5316\u7279\u6548\uff0c\u7a81\u986f V11 \u9396\u4f4f\u81f4\u654f\u539f\u7684\u512a\u52e2\uff0c\u6210\u529f\u5efa\u7acb\u300c\u5065\u5eb7\u6e05\u6f54\u300d\u7684\u65b0\u6a19\u6e96\u3002<\/p>\n\n\n\n<p><strong>\u3010\u7b56\u7565\u4e8c\uff1a\u79d1\u6280\u5177\u8c61\u5316 (Tech Visualization)\u3011<\/strong> \u70ba\u4e86\u6f14\u7e79 <strong>V11 \u9ad8\u626d\u77e9\u5438\u982d<\/strong> \u7684 <strong>DLS \u52d5\u614b\u8ca0\u8f09\u611f\u61c9\u6280\u8853<\/strong>\uff0c\u6211\u5011\u5229\u7528\u8072\u97f3\u8a2d\u8a08 (Sound Design) \u8207\u7279\u5beb\u93e1\u982d\uff0c\u8b93\u89c0\u773e\u300c\u807d\u898b\u300d\u99ac\u9054\u5728\u4e0d\u540c\u5730\u9762\u4e0a\u7684\u8f49\u901f\u8b8a\u5316\u3002\u914d\u5408 <strong>\u786c\u5730\u677f\u8edf\u7d68\u6efe\u7b52<\/strong> \u7684\u6559\u5b78\u793a\u7bc4\uff0c\u5168\u65b9\u4f4d\u5c55\u793a\u667a\u80fd\u5438\u5875\u6a5f\u7684\u9069\u61c9\u529b\u3002<\/p>\n\n\n\n<p><strong>\u3010\u7b56\u7565\u4e09\uff1a\u5728\u5730\u5316\u8207\u8f15\u91cf\u7f8e\u5b78 (Localization &amp; Lifestyle)\u3011<\/strong> \u91dd\u5c0d\u4e9e\u6d32\u5e02\u5834\u63a8\u51fa\u7684 <strong>V8 Slim\u2122<\/strong> \u8207 <strong>Digital Slim\u2122<\/strong>\uff0c\u5f71\u50cf\u91cd\u9ede\u8f49\u5411\u300c\u4eba\u9ad4\u5de5\u5b78\u300d\u8207\u300c\u8f15\u76c8\u611f\u300d\u3002\u6211\u5011\u900f\u904e\u900f\u8996\u52d5\u756b (Exploded View) \u89e3\u6790\u6a5f\u8eab\u5982\u4f55\u6e1b\u91cd 30%\uff0c\u4e26\u5229\u7528\u4f4e\u89d2\u5ea6\u93e1\u982d\u5c55\u793a\u5176\u6df1\u5165\u50a2\u5177\u5e95\u90e8\u7684\u9748\u6d3b\u6027\uff0c\u76f4\u64ca\u5c0f\u6236\u578b\u5bb6\u5ead\u7684\u75db\u9ede\u3002<\/p>\n\n\n\n<p><strong>\u3010\u7b56\u7565\u56db\uff1a\u6c7a\u7b56\u8f14\u52a9 (Decision Making)\u3011<\/strong> \u7576\u6d88\u8cbb\u8005\u5728\u578b\u865f\u9593\u7336\u8c6b\u6642\uff0c\u6211\u5011\u88fd\u4f5c\u4e86 <strong>V8 Slim vs Digital Slim \u9078\u8cfc\u6307\u5357<\/strong>\u3002\u63a1\u7528\u5e73\u92ea\u9673\u5217 (Flat Lay) \u8207\u6578\u64da\u5316\u5c0d\u6bd4\uff08\u5982\u91cd\u91cf\u5be6\u6e2c\u3001\u914d\u4ef6\u6e05\u55ae\uff09\uff0c\u6e05\u6670\u5448\u73fe\u5169\u8005\u7684\u898f\u683c\u5dee\u7570\u8207\u300c\u53ef\u63db\u96fb\u6c60\u300d\u7b49\u5347\u7d1a\u9ede\uff0c\u6709\u6548\u7e2e\u77ed\u6d88\u8cbb\u8005\u7684\u7336\u8c6b\u671f\uff0c\u52a0\u901f\u8cfc\u8cb7\u6c7a\u7b56\u3002<\/p>\n\n\n\n<p><strong>\u3010\u6210\u6548\uff1a\u69cb\u5efa\u5b8c\u6574\u7684\u5f71\u97f3\u8cc7\u7522\u5eab\u3011<\/strong> \u9019\u7cfb\u5217\u5f71\u7247\u4e0d\u50c5\u5728\u65b0\u54c1\u767c\u5e03\u6642\u5275\u9020\u4e86\u9ad8\u6d41\u91cf\uff0c\u66f4\u6210\u70ba Dyson \u5b98\u65b9\u6e20\u9053\uff08\u5b98\u7db2\u3001\u96fb\u5546\u3001\u9580\u5e02\uff09\u7684\u9577\u6548\u6559\u80b2\u8cc7\u7522\uff0c\u6709\u6548\u964d\u4f4e\u4e86\u5ba2\u670d\u8a62\u554f\u7387\uff0c\u4e26\u63d0\u5347\u4e86\u9ad8\u968e\u578b\u865f\u7684\u8f49\u5316\u7387\u3002<\/p>\n\n\n\n<div class=\"wp-block-coblocks-faq\" itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n<h3 class=\"wp-block-heading wp-block-coblocks-faq__title\">\u95dc\u65bc Dyson \u5f71\u7247\u884c\u92b7\u7b56\u7565\uff1a\u79d1\u6280\u8207\u611f\u6027\u7684\u5e73\u8861<\/h3>\n\n\n\n<details class=\"wp-block-coblocks-faq-item\" itemprop=\"mainEntity\" itemscope itemtype=\"https:\/\/schema.org\/Question\"><summary class=\"wp-block-coblocks-faq-item__question\" itemprop=\"name\"><div class=\"wp-block-coblocks-faq-item__question__content\">\u5728\u63a8\u5ee3\u9ad8\u79d1\u6280\u5bb6\u96fb (\u5982 Dyson) \u6642\uff0c\u5f71\u7247\u5982\u4f55\u89e3\u6c7a\u300c\u6280\u8853\u904e\u65bc\u8907\u96dc\u300d\u7684\u6e9d\u901a\u96e3\u984c\uff1f<\/div><svg fill=\"none\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" class=\"wp-block-coblocks-faq-item__question__icon\" aria-hidden=\"true\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.39 14.99l-1.41 1.41L12 10.43 6.02 16.4l-1.41-1.41L12 7.6l7.39 7.39z\"><\/path><\/svg><\/summary><div class=\"wp-block-coblocks-faq-item__answer\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\"><div itemprop=\"text\">\n<p>DarkRoom Studio \u63a1\u7528 <strong>\u300c\u79d1\u6280\u53ef\u8996\u5316 (Visualizing the Invisible)\u300d<\/strong> \u7684\u624b\u6cd5\u3002\u4f8b\u5982\u5728\u5c55\u793a Dyson V11 \u7684 DLS \u611f\u61c9\u6280\u8853\u6642\uff0c\u6211\u5011\u4e0d\u53ea\u4f9d\u8cf4\u65c1\u767d\uff0c\u800c\u662f\u900f\u904e <strong>CGI \u52d5\u756b<\/strong> \u900f\u8996\u6a5f\u8eab\u5167\u90e8\u7684\u6676\u7247\u904b\u4f5c\uff0c\u4e26\u7d50\u5408 <strong>\u8072\u97f3\u8a2d\u8a08<\/strong> \u5f37\u5316\u99ac\u9054\u8b8a\u983b\u7684\u807d\u89ba\u53cd\u994b\u3002\u9019\u7a2e\u8996\u807d\u7d50\u5408\u7684\u65b9\u5f0f\uff0c\u5c07\u62bd\u8c61\u7684\u5de5\u7a0b\u539f\u7406\u8f49\u5316\u70ba\u6d88\u8cbb\u8005\u6191\u76f4\u89ba\u5c31\u80fd\u7406\u89e3\u7684\u300c\u667a\u80fd\u9ad4\u9a57\u300d\u3002<\/p>\n<\/div><\/div><\/details>\n\n\n\n<details class=\"wp-block-coblocks-faq-item\" itemprop=\"mainEntity\" itemscope itemtype=\"https:\/\/schema.org\/Question\"><summary class=\"wp-block-coblocks-faq-item__question\" itemprop=\"name\"><div class=\"wp-block-coblocks-faq-item__question__content\">\u91dd\u5c0d\u4e0d\u540c\u968e\u6bb5\u7684\u6d88\u8cbb\u8005 (Funnel Stages)\uff0c\u5f71\u7247\u5167\u5bb9\u61c9\u5982\u4f55\u5340\u5206\uff1f<\/div><svg fill=\"none\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" class=\"wp-block-coblocks-faq-item__question__icon\" aria-hidden=\"true\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.39 14.99l-1.41 1.41L12 10.43 6.02 16.4l-1.41-1.41L12 7.6l7.39 7.39z\"><\/path><\/svg><\/summary><div class=\"wp-block-coblocks-faq-item__answer\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\"><div itemprop=\"text\">\n<p>\u6211\u5011\u5c07 Dyson \u7684\u5f71\u7247\u5206\u70ba\u4e09\u985e\uff1a<\/p>\n\n\n\n<p><strong>\u4f7f\u7528\u968e\u6bb5 (Retention):<\/strong> \u5982\u5404\u6b3e\u5438\u982d\u7684\u6df1\u5c64\u6e05\u6f54\u6559\u5b78\uff0c\u6559\u80b2\u7528\u6236\u6b63\u78ba\u7528\u6cd5\uff0c\u63d0\u5347\u6eff\u610f\u5ea6\u4e26\u6e1b\u5c11\u552e\u5f8c\u554f\u984c\u3002<\/p>\n\n\n\n<p><strong>\u8a8d\u77e5\u968e\u6bb5 (Awareness):<\/strong> \u5982 V11 vs \u6383\u628a\u7684\u5c0d\u6bd4\u5f71\u7247\uff0c\u5229\u7528\u300c\u4e8c\u6b21\u6c61\u67d3\u300d\u7684\u75db\u9ede\u6fc0\u767c\u9700\u6c42\u3002<\/p>\n\n\n\n<p><strong>\u8003\u616e\u968e\u6bb5 (Consideration):<\/strong> \u5982 V8 Slim vs Digital Slim \u7684\u9078\u8cfc\u6307\u5357\uff0c\u900f\u904e\u5ba2\u89c0\u6578\u64da\u8207\u914d\u4ef6\u5e73\u92ea\u5c55\u793a\uff0c\u5354\u52a9\u6d88\u8cbb\u8005\u9032\u884c\u7406\u6027\u6bd4\u8f03\u3002<\/p>\n<\/div><\/div><\/details>\n\n\n\n<details class=\"wp-block-coblocks-faq-item\" itemprop=\"mainEntity\" itemscope itemtype=\"https:\/\/schema.org\/Question\"><summary class=\"wp-block-coblocks-faq-item__question\" itemprop=\"name\"><div class=\"wp-block-coblocks-faq-item__question__content\">\u5982\u4f55\u900f\u904e\u5f71\u50cf\u7a81\u986f\u7522\u54c1\u300c\u5c08\u70ba\u4e9e\u6d32\u5e02\u5834\u8a2d\u8a08\u300d\u7684\u7279\u9ede\uff1f<\/div><svg fill=\"none\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" class=\"wp-block-coblocks-faq-item__question__icon\" aria-hidden=\"true\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.39 14.99l-1.41 1.41L12 10.43 6.02 16.4l-1.41-1.41L12 7.6l7.39 7.39z\"><\/path><\/svg><\/summary><div class=\"wp-block-coblocks-faq-item__answer\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\"><div itemprop=\"text\">\n<p>\u5728 V8 Slim \u548c Digital Slim \u7684\u5f71\u7247\u4e2d\uff0c\u6211\u5011\u7279\u5225\u5f37\u8abf <strong>\u300c\u4eba\u9ad4\u5de5\u5b78\u300d<\/strong> \u7684\u6f14\u793a\u3002\u93e1\u982d\u523b\u610f\u6355\u6349\u5973\u6027\u7528\u6236\u55ae\u624b\u8209\u8d77\u6a5f\u8eab\u6e05\u6f54\u9ad8\u8655\uff0c\u6216\u4f7f\u7528\u8f49\u63a5\u982d\u6df1\u5165\u4f4e\u77ee\u6c99\u767c\u5e95\u90e8\u7684\u756b\u9762\u3002\u9019\u4e9b\u751f\u6d3b\u5316\u7684\u5834\u666f (Lifestyle Scenarios) \u76f4\u63a5\u56de\u61c9\u4e86\u4e9e\u6d32\u5c45\u4f4f\u7a7a\u9593\u72f9\u5c0f\u3001\u6536\u7d0d\u9700\u6c42\u9ad8\u7684\u7279\u9ede\uff0c\u8b49\u660e\u300c\u8f15\u91cf\u5316\u300d\u4e26\u975e\u72a7\u7272\u6027\u80fd\uff0c\u800c\u662f\u70ba\u4e86\u66f4\u9748\u6d3b\u7684\u64cd\u63a7\u3002<\/p>\n<\/div><\/div><\/details>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Dyson V11\u2122 vs \u50b3\u7d71\u6383\u628a\uff1a\u908a\u500b\u66f4\u4e7e\u6de8\uff1f\u6383\u5730\u96a8\u6642\u8b8a\u5438\u5875\uff01\ud83e\uddf9\ud83c\udd9a\ud83c\udf2a\ufe0f\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/zzQpCh3gbDQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Dyson V11\u2122 \u667a\u80fd\u5be6\u6e2c\uff1a\u8b58\u5f97\u807d\u8072\u97f3\u7684\u5438\u5875\u6a5f\uff1f\u81ea\u52d5\u5206\u8fa8\u5730\u6bef\u8207\u786c\u5730\uff01\ud83e\udde0\ud83d\udc42\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/5YHTZzI4o5Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Dyson V8 Slim\u2122\uff1a\u5c08\u70ba\u4e9e\u6d32\u5bb6\u5ead\u8a2d\u8a08\uff01\u8f15\u91cf\u7121\u7dda\uff0c\u5438\u529b\u540c\u6a23\u5f37\u52c1\uff01\ud83e\udeb6\ud83d\udcaa\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/eR2uMIAnOXM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Dyson Digital Slim\u2122\uff1a\u5438\u5875\u6a5f\u4e00\u5b9a\u8981\u53c8\u5927\u53c8\u91cd\uff1f\u91cd\u91cf\u6e1b\u8f15 30%\uff0c\u5438\u529b\u4f9d\u7136\u5f37\u52c1\uff01\ud83e\udeb6\ud83c\udf2a\ufe0f\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/nZpUzHwe934?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Dyson \u8f15\u91cf\u5438\u5875\u6a5f\u5927\u5c0d\u6c7a\uff1aV8 Slim\u2122 vs Digital Slim\u2122\uff0c\u908a\u90e8\u6700\u9069\u5408\u4f60\uff1f\ud83e\udd14\u2696\ufe0f\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/vWcWst-YY2k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube 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