{"id":32626,"date":"2025-07-09T01:04:00","date_gmt":"2025-07-08T17:04:00","guid":{"rendered":"https:\/\/darkroom.hk\/?post_type=cpt_portfolio&p=32626"},"modified":"2026-01-29T17:00:00","modified_gmt":"2026-01-29T09:00:00","slug":"dbs-impactable-%e7%a4%be%e4%ba%a4%e5%aa%92%e9%ab%94%e7%9f%ad%e7%89%87%ef%bc%9a%e8%b0%b7%e5%be%b7%e6%98%ad%e9%ab%94%e9%a9%97%e3%80%8c%e5%90%8c%e6%a1%8c%e5%90%8c%e9%a4%90%e3%80%8d%e8%bb%9f","status":"publish","type":"cpt_portfolio","link":"https:\/\/darkroom.hk\/zh\/portfolio\/dbs-impactable-%e7%a4%be%e4%ba%a4%e5%aa%92%e9%ab%94%e7%9f%ad%e7%89%87%ef%bc%9a%e8%b0%b7%e5%be%b7%e6%98%ad%e9%ab%94%e9%a9%97%e3%80%8c%e5%90%8c%e6%a1%8c%e5%90%8c%e9%a4%90%e3%80%8d%e8%bb%9f\/","title":{"rendered":"DBS IMPACTable \u2013 \u793e\u4ea4\u5a92\u9ad4\u77ed\u7247\uff1a\u8c37\u5fb7\u662d\u9ad4\u9a57\u300c\u540c\u684c\u540c\u9910\u300d\u8edf\u9910\u6587\u5316 (Social Inclusion Campaign)"},"content":{"rendered":"\n

\u3010\u9805\u76ee\u80cc\u666f\uff1a\u4ee5\u5275\u65b0\u63a8\u52d5\u9280\u9aee\u5171\u878d\u3011<\/strong><\/h4>\n\n\n\n

\u96a8\u8457\u4eba\u53e3\u8001\u5316\uff0c\u541e\u56a5\u56f0\u96e3\u6210\u70ba\u8a31\u591a\u9577\u8005\u9762\u81e8\u7684\u6311\u6230\u3002\u661f\u5c55\u57fa\u91d1\u6703\u652f\u6301\u793e\u4f01 The Project Futurus\uff0c\u63a8\u52d5 \u300c\u8edf\u9910 (Soft Meal)\u300d<\/strong> \u6587\u5316\u3002DarkRoom Studio \u88fd\u4f5c\u9019\u652f YouTube Shorts\uff0c\u900f\u904e\u9080\u8acb\u8457\u540d\u5c0e\u6f14\u517c\u98df\u5bb6 \u8c37\u5fb7\u662d<\/strong> \u89aa\u8eab\u8a66\u98df\uff0c\u4ee5\u8f15\u9b06\u3001\u771f\u5be6\u7684\u53cd\u61c9\uff0c\u5411\u5927\u773e\u8b49\u660e\u8edf\u9910\u4e5f\u80fd\u505a\u5230\u300c\u8272\u9999\u5473\u4ff1\u5168\u300d\uff0c\u97ff\u61c9\u653f\u5e9c\u63a8\u52d5\u7684\u300c\u9280\u9aee\u7d93\u6fdf\u300d <\/sup><\/sup><\/sup><\/sup><\/sup><\/sup><\/sup>\u3002<\/p>\n\n\n\n

\u3010\u5167\u5bb9\u7b56\u7565\uff1a\u540d\u4eba\u6548\u61c9\u8207\u771f\u5be6\u9ad4\u9a57\u3011<\/strong><\/h4>\n\n\n\n

\u70ba\u4e86\u5728\u77ed\u6642\u9593\u5167\u50b3\u905e\u300c\u5171\u878d\u300d\u8207\u300c\u7f8e\u5473\u300d\u7684\u8a0a\u606f\uff0c\u6211\u5011\u63a1\u53d6\u4e86\u4ee5\u4e0b\u7b56\u7565\uff1a<\/p>\n\n\n\n

    \n
  • \u8996\u89ba\u885d\u64ca (Visual Surprise)\uff1a<\/strong> \u5f71\u7247\u958b\u5834\u5373\u5c55\u793a\u5916\u89c0\u6975\u5ea6\u903c\u771f\u7684\u300c\u53e4\u6cd5\u6263\u9b91\u9b5a\u300d\u8207\u300c\u9bae\u8766\u71d2\u8ce3\u7687\u300d\u8edf\u9910\u3002\u5229\u7528\u8c37\u5fb7\u662d\u300c\u4ee5\u8c8c\u53d6\u4eba\u300d\u7684\u8a55\u50f9\uff0c\u4ee5\u53ca\u8a66\u98df\u5f8c\u5c0d\u300c\u7dbf\u6ed1\u7d30\u7dfb\u3001\u9084\u539f\u539f\u5473\u300d\u7684\u9a5a\u5606\uff0c\u5f37\u70c8\u6253\u7834\u89c0\u773e\u5c0d\u9577\u8005\u98df\u54c1\u7684\u56fa\u6709\u5370\u8c61 \u3002<\/li>\n\n\n\n
  • \u6df1\u5ea6\u5c0d\u8a71 (Meaningful Dialogue)\uff1a<\/strong> \u5728\u8f15\u9b06\u7684\u8a66\u98df\u904e\u7a0b\u4e2d\uff0c\u7a7f\u63d2\u8207 DBS \u4ee3\u8868 (Alphae) \u53ca The Project Futurus \u5275\u8fa6\u4eba (Queenie) \u7684\u5c0d\u8a71\uff0c\u5e36\u51fa IDDSI \u570b\u969b\u541e\u56a5\u969c\u7919\u98f2\u98df\u6a19\u6e96<\/strong> \u7684\u5c08\u696d\u6027\uff0c\u4ee5\u53ca\u300c\u540c\u684c\u3001\u540c\u9910\u3001\u540c\u6a02\u300d\u7684\u60c5\u611f\u50f9\u503c \u3002<\/li>\n\n\n\n
  • \u5feb\u7bc0\u594f\u526a\u63a5 (Short-form Storytelling)\uff1a<\/strong> \u914d\u5408 YouTube Shorts \u7684\u89c0\u770b\u7fd2\u6163\uff0c\u5c07\u8a66\u98df\u53cd\u61c9\u3001\u7406\u5ff5\u95e1\u8ff0\u8207\u5eda\u623f\u5e55\u5f8c\uff08Kitchen Scene\uff09\u5feb\u901f\u5207\u63db\uff0c\u5728 60 \u79d2\u5167\u5b8c\u6210\u5f9e\u300c\u597d\u5947\u300d\u5230\u300c\u8a8d\u540c\u300d\u7684\u6558\u4e8b\u5f27\u7dda \u3002<\/li>\n<\/ul>\n\n\n\n

    \u3010\u6210\u6548\uff1a\u6709\u6eab\u5ea6\u7684\u54c1\u724c\u6545\u4e8b\u3011<\/strong><\/h4>\n\n\n\n

    \u9019\u652f\u77ed\u7247\u6210\u529f\u5c07\u56b4\u8085\u7684 CSR \u8b70\u984c\u8f49\u5316\u70ba\u5177\u5438\u5f15\u529b\u7684\u7f8e\u98df\u5167\u5bb9\u3002\u4e0d\u50c5\u63d0\u5347\u4e86\u516c\u773e\u5c0d\u8edf\u9910\u7684\u8a8d\u77e5\uff0c\u66f4\u9bae\u660e\u5730\u5efa\u7acb\u4e86 DBS \u81f4\u529b\u65bc\u793e\u5340\u5171\u878d\u8207\u652f\u6301\u5275\u65b0\u7684\u4f01\u696d\u5f62\u8c61\u3002<\/p>\n\n\n\n

    \n

    \u95dc\u65bc DBS Impactable \u793e\u4ea4\u5a92\u9ad4\u77ed\u7247\uff1a\u8c37\u5fb7\u662d\u9ad4\u9a57\u8edf\u9910\u6587\u5316<\/h3>\n\n\n\n
    DBS Impactable \u9019\u652f\u5f71\u7247\u63a8\u5ee3\u7684\u300c\u540c\u684c\u540c\u9910\u300d\u662f\u4ec0\u9ebc\u6982\u5ff5\uff1f<\/strong><\/div><\/path><\/svg><\/summary>
    \n

    \u300c\u540c\u684c\u540c\u9910\u300d\u65e8\u5728\u63a8\u5ee3\u793e\u6703\u5171\u878d\uff0c\u7279\u5225\u662f\u91dd\u5c0d\u60a3\u6709\u541e\u56a5\u56f0\u96e3\u7684\u9577\u8005\u3002\u5f71\u7247\u900f\u904e\u5c55\u793a\u50cf\u771f\u5ea6\u6975\u9ad8\u7684\u300c\u4eff\u771f\u8edf\u9910\u300d\uff08\u5982\u9b91\u9b5a\u3001\u71d2\u8ce3\uff09\uff0c\u50b3\u9054\u9577\u8005\u4e5f\u80fd\u8207\u5bb6\u4eba\u5728\u540c\u4e00\u5f35\u9910\u684c\u4e0a\uff0c\u4eab\u7528\u8ce3\u76f8\u8207\u5473\u9053\u76f8\u8fd1\u7684\u7f8e\u98df\u3002\u9019\u4e0d\u50c5\u89e3\u6c7a\u4e86\u300c\u98df\u300d\u7684\u751f\u7406\u9700\u6c42\uff0c\u66f4\u91cd\u5851\u4e86\u9577\u8005\u5728\u9910\u684c\u4e0a\u7684\u5c0a\u56b4\u8207\u5bb6\u5ead\u6a02\u8da3\u3002<\/p>\n<\/div><\/div><\/details>\n\n\n\n

    \u70ba\u4ec0\u9ebc\u9080\u8acb\u8c37\u5fb7\u662d (Vincent Kok) \u62cd\u651d\u9019\u652f\u8edf\u9910\u9ad4\u9a57\u5f71\u7247\uff1f<\/div><\/path><\/svg><\/summary>
    \n

    \u8c37\u5fb7\u662d\u662f\u9999\u6e2f\u8457\u540d\u7684\u5c0e\u6f14\u517c\u98df\u5bb6\uff0c\u5c0d\u98f2\u98df\u6709\u9ad8\u8981\u6c42\u3002\u9080\u8acb\u4ed6\u89aa\u8eab\u8a66\u98df\u8edf\u9910\u4e26\u7d66\u4e88\u6b63\u9762\u8a55\u50f9\uff0c\u80fd\u5229\u7528\u5176\u516c\u4fe1\u529b\u6253\u7834\u5927\u773e\u5c0d\u8edf\u9910\u300c\u7cca\u72c0\u3001\u96e3\u98df\u300d\u7684\u523b\u677f\u5370\u8c61\u3002\u9019\u7a2e KOL \u9ad4\u9a57\u5f0f\u71df\u92b7 (Experiential Marketing) \u80fd\u6709\u6548\u5730\u5c07\u300c\u8edf\u9910\u300d\u7531\u91ab\u7642\u9700\u8981\u8f49\u5316\u70ba\u4e00\u7a2e\u7f8e\u98df\u4eab\u53d7\uff0c\u5f15\u8d77\u5927\u773e\u5c0d\u9280\u9aee\u7d93\u6fdf\u7684\u95dc\u6ce8\u3002<\/p>\n<\/div><\/div><\/details>\n\n\n\n

    DarkRoom Studio \u5982\u4f55\u900f\u904e\u93e1\u982d\u5448\u73fe\u300c\u8edf\u9910\u300d\u7684\u5438\u5f15\u529b\uff1f<\/div><\/path><\/svg><\/summary>
    \n

    \u70ba\u4e86\u6d88\u9664\u89c0\u773e\u5c0d\u7cca\u72c0\u98df\u7269\u7684\u6297\u62d2\uff0c\u6211\u5011\u5728\u62cd\u651d\u4e0a\u904b\u7528\u4e86\u7f8e\u98df\u651d\u5f71 (Food Videography) \u7684\u6280\u5de7\u3002\u93e1\u982d\u805a\u7126\u65bc\u8edf\u9910\u7d30\u7dfb\u7684\u9084\u539f\u5ea6\u8207\u5149\u6fa4\u611f\uff0c\u914d\u5408\u8c37\u5fb7\u662d\u771f\u5be6\u7684\u8a66\u98df\u53cd\u61c9\u8207\u6eff\u8db3\u8868\u60c5\uff0c\u5728\u77ed\u77ed\u7684\u793e\u4ea4\u5a92\u9ad4\u5f71\u7247\u4e2d\uff0c\u6210\u529f\u50b3\u905e\u51fa\u300c\u8edf\u9910\u4e00\u6a23\u597d\u5473\u300d\u7684\u6838\u5fc3\u8a0a\u606f\u3002<\/p>\n<\/div><\/div><\/details>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    \u3010\u9805\u76ee\u80cc\u666f\uff1a\u4ee5\u5275\u65b0\u63a8\u52d5\u9280\u9aee\u5171\u878d\u3011 \u96a8\u8457\u4eba\u53e3\u8001\u5316\uff0c\u541e\u56a5\u56f0\u96e3\u6210\u70ba…<\/p>\n","protected":false},"author":1,"featured_media":32627,"comment_status":"closed","ping_status":"closed","template":"","cpt_portfolio_group":[196,209],"class_list":["post-32626","cpt_portfolio","type-cpt_portfolio","status-publish","has-post-thumbnail","hentry","cpt_portfolio_group-campaign","cpt_portfolio_group-reels"],"_links":{"self":[{"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/cpt_portfolio\/32626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/cpt_portfolio"}],"about":[{"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/types\/cpt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/comments?post=32626"}],"version-history":[{"count":2,"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/cpt_portfolio\/32626\/revisions"}],"predecessor-version":[{"id":32868,"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/cpt_portfolio\/32626\/revisions\/32868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/media\/32627"}],"wp:attachment":[{"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/media?parent=32626"}],"wp:term":[{"taxonomy":"cpt_portfolio_group","embeddable":true,"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/cpt_portfolio_group?post=32626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}