{"id":30256,"date":"2016-10-13T15:56:00","date_gmt":"2016-10-13T07:56:00","guid":{"rendered":"https:\/\/darkroom.hk\/?post_type=cpt_portfolio&p=30256"},"modified":"2026-01-29T23:10:53","modified_gmt":"2026-01-29T15:10:53","slug":"hkioc-branding-video-series-with-jessica-hester-hsuan","status":"publish","type":"cpt_portfolio","link":"https:\/\/darkroom.hk\/zh\/portfolio\/hkioc-branding-video-series-with-jessica-hester-hsuan\/","title":{"rendered":"HKIO \u9999\u6e2f\u7d9c\u5408\u816b\u7624\u4e2d\u5fc3 \u2013 \u91ab\u7642\u6559\u80b2\u5f71\u7247\uff1a\u5168\u65b9\u4f4d\u764c\u75c7\u6cbb\u7642\u652f\u63f4 (Integrated Oncology Care)"},"content":{"rendered":"\n

\u3010\u9805\u76ee\u80cc\u666f\uff1a\u5b9a\u7fa9\u73fe\u4ee3\u764c\u75c7\u6cbb\u7642\u3011<\/strong><\/h4>\n\n\n\n

\u764c\u75c7\u6cbb\u7642\u4e0d\u50c5\u662f\u85e5\u7269\u8207\u624b\u8853\uff0c\u66f4\u9700\u8981\u5fc3\u7406\u8207\u71df\u990a\u7684\u5168\u9762\u914d\u5408\u3002HKIO \u5e0c\u671b\u900f\u904e\u9019\u7cfb\u5217\u5f71\u7247\uff0c\u5411\u516c\u773e\u4ecb\u7d39\u5176\u300c\u7d9c\u5408\u816b\u7624\u4e2d\u5fc3\u300d\u7684\u7368\u7279\u512a\u52e2\u2014\u2014\u5373\u5728\u540c\u4e00\u500b\u5730\u9ede\uff0c\u63d0\u4f9b\u7531\u8a3a\u65b7\u3001\u6cbb\u7642\u5230\u5eb7\u5fa9\u7684\u5168\u65b9\u4f4d\u652f\u63f4\u3002DarkRoom Studio \u8ca0\u8cac\u5c07\u9019\u4e9b\u5c08\u696d\u7684\u91ab\u7642\u8cc7\u8a0a\uff0c\u8f49\u5316\u70ba\u6613\u65bc\u7406\u89e3\u4e14\u5177\u89aa\u548c\u529b\u7684\u5f71\u50cf\u5167\u5bb9\u3002<\/p>\n\n\n\n

\u3010\u5167\u5bb9\u7b56\u7565\uff1a\u5c08\u696d\u8207\u95dc\u61f7\u4e26\u91cd\u3011<\/strong><\/h4>\n\n\n\n

\u70ba\u4e86\u6e1b\u4f4e\u5927\u773e\u5c0d\u764c\u75c7\u6cbb\u7642\u7684\u6050\u61fc\u4e26\u5efa\u7acb\u4fe1\u4efb\uff0c\u6211\u5011\u63a1\u53d6\u4e86\u4ee5\u4e0b\u7b56\u7565\uff1a<\/p>\n\n\n\n

    \n
  • \u4e00\u7ad9\u5f0f\u6982\u5ff5\u8996\u89ba\u5316 (Visualizing Integrated Care)\uff1a<\/strong> \u5f71\u7247\u5f37\u8abf\u4e86 HKIO \u7684\u6838\u5fc3\u512a\u52e2\uff0c\u5373\u75c5\u4eba\u7121\u9808\u5954\u6ce2\uff0c\u53ef\u5728\u540c\u4e00\u4e2d\u5fc3\u5167\u63a5\u89f8\u5230\u81e8\u5e8a\u816b\u7624\u79d1\u91ab\u751f\u3001\u8a3b\u518a\u71df\u990a\u5e2b\u53ca\u81e8\u5e8a\u5fc3\u7406\u5b78\u5bb6\u3002\u6211\u5011\u900f\u904e\u526a\u63a5\u5c07\u9019\u4e9b\u4e0d\u540c\u5c08\u79d1\u7684\u670d\u52d9\u9023\u7d50\uff0c\u5c55\u73fe\u5718\u968a\u5408\u4f5c (Multi-disciplinary Team) \u7684\u7121\u7e2b\u5c0d\u63a5\u3002<\/li>\n\n\n\n
  • \u6e05\u6670\u7684\u8cc7\u8a0a\u50b3\u905e (Clear Messaging)\uff1a<\/strong> \u91dd\u5c0d\u8907\u96dc\u7684\u6cbb\u7642\u65b9\u6848\uff08\u5982\u514d\u75ab\u6cbb\u7642\u3001\u96fb\u7642\u7b49\uff09\uff0c\u6211\u5011\u5229\u7528\u7c21\u6f54\u7684\u8a2a\u8ac7\u7247\u6bb5\u914d\u5408 B-roll\uff0c\u89e3\u91cb\u7d9c\u5408\u6cbb\u7642\u5982\u4f55\u63d0\u5347\u75c5\u4eba\u7684\u751f\u6d3b\u8cea\u7d20\u8207\u6cbb\u7642\u6548\u679c\u3002<\/li>\n\n\n\n
  • \u5b89\u5fc3\u7684\u6c1b\u570d (Reassuring Tone)\uff1a<\/strong> \u756b\u9762\u8272\u8abf\u660e\u4eae\u3001\u4e7e\u6de8\uff0c\u914d\u5408\u5c08\u696d\u91ab\u8b77\u4eba\u54e1\u7684\u771f\u8aa0\u5206\u4eab\uff0c\u71df\u9020\u51fa\u5c08\u696d\u3001\u6eab\u6696\u4e14\u503c\u5f97\u4fe1\u8cf4\u7684\u54c1\u724c\u5f62\u8c61\u3002<\/li>\n<\/ul>\n\n\n\n

    \u3010\u6210\u6548\uff1a\u5efa\u7acb\u91ab\u7642\u54c1\u724c\u6b0a\u5a01\u3011<\/strong><\/h4>\n\n\n\n

    \u9019\u652f\u5f71\u7247\u6210\u529f\u5354\u52a9 HKIO \u5411\u6f5b\u5728\u75c5\u4eba\u53ca\u5176\u5bb6\u5c6c\u50b3\u905e\u4e86\u300c\u5168\u4eba\u6cbb\u7642\u300d\u7684\u6982\u5ff5\u3002\u6e05\u6670\u7684\u8cc7\u8a0a\u67b6\u69cb\u4e0d\u50c5\u6709\u5229\u65bc SEO \u641c\u5c0b\uff0c\u66f4\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u5efa\u7acb\u4e86\u5c08\u696d\u4e14\u8cbc\u5fc3\u7684\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n\n\n\n

    \n

    \u95dc\u65bc HKIOC \u9999\u6e2f\u7d9c\u5408\u816b\u7624\u4e2d\u5fc3 \u2013 \u54c1\u724c\u5ba3\u50b3\u7cfb\u5217\uff1a\u5168\u65b9\u4f4d\u764c\u75c7\u6cbb\u7642\u652f\u63f4<\/h3>\n\n\n\n
    \u9019\u7cfb\u5217\u7531\u5ba3\u8431 (Jessica Hsuan) \u4e3b\u6301\u7684\u5f71\u7247\uff0c\u5982\u4f55\u5354\u52a9 HKIOC \u5efa\u7acb\u300c\u5168\u65b9\u4f4d\u764c\u75c7\u6cbb\u7642\u300d\u7684\u5c08\u696d\u5f62\u8c61\uff1f<\/div><\/path><\/svg><\/summary>
    \n

    \u5f71\u7247\u63a1\u7528\u4e86 \u300c\u6df1\u5ea6\u8a2a\u8ac7 (In-depth Interview)\u300d<\/strong> \u7684\u5f62\u5f0f\uff0c\u7531\u5f62\u8c61\u77e5\u6027\u3001\u6b63\u9762\u7684\u5ba3\u8431\u64d4\u4efb\u5f15\u5c0e\u8005\uff0c\u8207\u591a\u4f4d\u816b\u7624\u79d1\u5c08\u5bb6\u9032\u884c\u5c0d\u8a71\u3002DarkRoom Studio \u7cbe\u5fc3\u8a2d\u8a08\u4e86\u8a2a\u8ac7\u8173\u672c\uff0c\u5c07\u8907\u96dc\u7684\u91ab\u7642\u6982\u5ff5\uff08\u5982\u8de8\u5c08\u79d1\u6703\u8a3a\u3001\u7cbe\u6e96\u91ab\u7642\uff09\u8f49\u5316\u70ba\u5927\u773e\u6613\u61c2\u7684\u8a9e\u8a00\u3002\u5ba3\u8431\u4f5c\u70ba\u516c\u773e\u4eba\u7269\u7684\u63d0\u554f\uff0c\u4ee3\u8868\u4e86\u75c5\u60a3\u5bb6\u5c6c\u7684\u8996\u89d2\uff0c\u5979\u7684\u53c3\u8207\u4e0d\u50c5\u63d0\u5347\u4e86\u5f71\u7247\u7684\u53ef\u770b\u6027\uff0c\u66f4\u5229\u7528\u5176 \u516c\u4fe1\u529b (Credibility)<\/strong> \u589e\u5f37\u4e86\u5927\u773e\u5c0d HKIOC \u5c08\u696d\u670d\u52d9\u7684\u4fe1\u5fc3\u3002<\/p>\n<\/div><\/div><\/details>\n\n\n\n

    \u5728\u8655\u7406\u764c\u75c7\u6cbb\u7642\u9019\u985e\u56b4\u8085\u984c\u6750\u6642\uff0c\u5982\u4f55\u5e73\u8861\u300c\u5c08\u696d\u6027\u300d\u8207\u300c\u4eba\u6587\u95dc\u61f7\u300d\uff1f<\/div><\/path><\/svg><\/summary>
    \n

    \u6211\u5011\u6df1\u77e5\u91ab\u7642\u5f71\u7247\u4e0d\u61c9\u53ea\u662f\u51b7\u51b0\u51b0\u7684\u8cc7\u8a0a\u8f38\u51fa\u3002\u56e0\u6b64\uff0c\u5728\u8996\u89ba\u5448\u73fe\u4e0a\uff0c\u6211\u5011\u9664\u4e86\u62cd\u651d\u5c16\u7aef\u7684\u91ab\u7642\u8a2d\u5099\u5916\uff0c\u66f4\u7a7f\u63d2\u4e86\u5927\u91cf \u300c\u91ab\u60a3\u4e92\u52d5\u300d<\/strong> \u7684\u6eab\u6696\u756b\u9762\u3002\u93e1\u982d\u6355\u6349\u4e86\u91ab\u751f\u8010\u5fc3\u8046\u807d\u3001\u7d30\u5fc3\u89e3\u91cb\u75c5\u60c5\u7684\u77ac\u9593\uff0c\u4ee5\u53ca\u8b77\u7406\u5718\u968a\u5c0d\u75c5\u4eba\u7684\u652f\u63f4\u3002\u9019\u7a2e \u4eba\u6587\u8996\u89d2 (Humanistic Approach)<\/strong> \u5f37\u8abf\u4e86 HKIOC\u300c\u91ab\u75c5\u4e5f\u91ab\u5fc3\u300d\u7684\u670d\u52d9\u7406\u5ff5\uff0c\u8b93\u54c1\u724c\u5f62\u8c61\u66f4\u5177\u6eab\u5ea6\u3002<\/p>\n<\/div><\/div><\/details>\n\n\n\n

    \u70ba\u4ec0\u9ebc\u91ab\u7642\u4e2d\u5fc3\u9700\u8981\u88fd\u4f5c\u4e00\u7cfb\u5217\u5206\u4e3b\u984c\u7684\u6559\u80b2\u5f71\u7247 (Educational Series) \u800c\u975e\u55ae\u4e00\u652f\u5ba3\u50b3\u7247\uff1f<\/div><\/path><\/svg><\/summary>
    \n

    \u764c\u75c7\u6cbb\u7642\u6d89\u53ca\u591a\u500b\u5c08\u79d1\u8207\u8907\u96dc\u6d41\u7a0b\u3002\u5c07\u5167\u5bb9\u62c6\u89e3\u70ba\u4e00\u7cfb\u5217\u77ed\u7247\uff08\u5982\uff1a\u8a3a\u65b7\u7bc7\u3001\u6cbb\u7642\u7bc7\u3001\u5eb7\u5fa9\u7bc7\uff09\uff0c\u80fd\u66f4\u7cbe\u6e96\u5730\u56de\u61c9\u75c5\u60a3\u5728\u4e0d\u540c\u968e\u6bb5\u7684 \u8cc7\u8a0a\u9700\u6c42 (Information Needs)<\/strong>\u3002\u9019\u7a2e \u5167\u5bb9\u884c\u92b7 (Content Marketing)<\/strong> \u7b56\u7565\u6709\u52a9\u65bc\u5efa\u7acb HKIOC \u4f5c\u70ba\u300c\u764c\u75c7\u77e5\u8b58\u6b0a\u5a01\u300d\u7684\u5730\u4f4d\uff0c\u540c\u6642\u4e5f\u65b9\u4fbf\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u5206\u968e\u6bb5\u63a8\u5ee3\uff0c\u6301\u7e8c\u4fdd\u6301\u54c1\u724c\u7684\u66dd\u5149\u5ea6\u8207\u8a71\u984c\u6027\u3002<\/p>\n<\/div><\/div><\/details>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    \u3010\u9805\u76ee\u80cc\u666f\uff1a\u5b9a\u7fa9\u73fe\u4ee3\u764c\u75c7\u6cbb\u7642\u3011 \u764c\u75c7\u6cbb\u7642\u4e0d\u50c5\u662f\u85e5\u7269\u8207\u624b\u8853\uff0c\u66f4…<\/p>\n","protected":false},"author":1,"featured_media":30257,"comment_status":"open","ping_status":"closed","template":"","cpt_portfolio_group":[201],"class_list":["post-30256","cpt_portfolio","type-cpt_portfolio","status-publish","has-post-thumbnail","hentry","cpt_portfolio_group-coporate"],"_links":{"self":[{"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/cpt_portfolio\/30256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/cpt_portfolio"}],"about":[{"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/types\/cpt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/comments?post=30256"}],"version-history":[{"count":3,"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/cpt_portfolio\/30256\/revisions"}],"predecessor-version":[{"id":32937,"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/cpt_portfolio\/30256\/revisions\/32937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/media\/30257"}],"wp:attachment":[{"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/media?parent=30256"}],"wp:term":[{"taxonomy":"cpt_portfolio_group","embeddable":true,"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/cpt_portfolio_group?post=30256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}