{"id":29432,"date":"2021-09-27T15:43:00","date_gmt":"2021-09-27T07:43:00","guid":{"rendered":"https:\/\/darkroom.hk\/?post_type=cpt_portfolio&#038;p=29432"},"modified":"2026-01-29T22:49:43","modified_gmt":"2026-01-29T14:49:43","slug":"cuhk-medical-centre-branding-video","status":"publish","type":"cpt_portfolio","link":"https:\/\/darkroom.hk\/zh\/portfolio\/cuhk-medical-centre-branding-video\/","title":{"rendered":"The Hong Kong Jockey Club &#8211; \u4e2d\u5927\u91ab\u9662\uff1a\u667a\u6167\u91ab\u7642\u65b0\u91cc\u7a0b (Corporate Documentary &amp; CSR)"},"content":{"rendered":"\n<p><strong>\u3010\u9805\u76ee\u80cc\u666f\uff1a\u5efa\u8a2d\u5168\u6e2f\u9996\u9593\u667a\u6167\u91ab\u9662\u3011<\/strong> \u9999\u6e2f\u8cfd\u99ac\u6703\u4e00\u76f4\u81f4\u529b\u63d0\u5347\u672c\u6e2f\u7684\u91ab\u7642\u885b\u751f\u6c34\u5e73\u3002\u70ba\u4e86\u61c9\u5c0d\u65e5\u76ca\u589e\u52a0\u7684\u91ab\u7642\u9700\u6c42\uff0c\u99ac\u6703\u6148\u5584\u4fe1\u8a17\u57fa\u91d1\u64a5\u6350 13 \u5104\u6e2f\u5143\uff0c\u652f\u6301\u8208\u5efa\u9999\u6e2f\u4e2d\u6587\u5927\u5b78\u91ab\u9662\u3002DarkRoom Studio \u7372\u59d4\u8a17\u88fd\u4f5c\u9019\u652f\u7d00\u9304\u7247\uff0c\u65e8\u5728\u95e1\u8ff0\u9019\u9805\u9f90\u5927\u6350\u52a9\u80cc\u5f8c\u7684\u9858\u666f\u2014\u2014\u6253\u9020\u4e00\u6240\u50f9\u683c\u900f\u660e\u3001\u670d\u52d9\u512a\u8cea\u7684\u300c\u667a\u6167\u91ab\u9662\u300d\u3002<\/p>\n\n\n\n<p><strong>\u3010\u6558\u4e8b\u7b56\u7565\uff1a\u79d1\u6280\u8207\u4eba\u6587\u7684\u7d50\u5408\u3011<\/strong> \u5f71\u7247\u5f9e\u53d7\u52a9\u8005\uff08\u75c5\u4eba\uff09\u8207\u6350\u52a9\u8005\uff08\u99ac\u6703\uff09\u7684\u96d9\u91cd\u89d2\u5ea6\u51fa\u767c\uff0c\u7acb\u9ad4\u5730\u5448\u73fe\u4e86\u4e2d\u5927\u91ab\u9662\u7684\u50f9\u503c\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u771f\u5be6\u7684\u7528\u5bb6\u9ad4\u9a57 (User-Centric Perspective)\uff1a<\/strong> \u5f71\u7247\u958b\u9996\u900f\u904e\u4e00\u4f4d\u5abd\u5abd\uff08\u75c5\u4eba\uff09\u7684\u89aa\u8eab\u5206\u4eab\uff0c\u8b1b\u8ff0\u4e2d\u5927\u91ab\u9662\u8212\u9069\u7684\u74b0\u5883\u8207\u9ad8\u6548\u7684\u96fb\u5b50\u5316\u6d41\u7a0b\uff0c\u5982\u4f55\u6e1b\u8f15\u6c42\u8a3a\u6642\u7684\u7126\u616e\uff0c\u5177\u8c61\u5730\u5c55\u73fe\u4e86\u300c\u4ee5\u75c5\u4eba\u70ba\u672c\u300d\u7684\u670d\u52d9\u7406\u5ff5\u3002<\/li>\n\n\n\n<li><strong>\u667a\u6167\u91ab\u7642\u7684\u5be6\u8e10 (Smart Hospital Innovation)\uff1a<\/strong> \u93e1\u982d\u5c55\u793a\u4e86\u91ab\u9662\u7684\u5148\u9032\u8a2d\u65bd\uff0c\u5982\u5168\u9762\u7121\u7d19\u5316\u7684\u96fb\u5b50\u75c5\u6b77\u7cfb\u7d71\u8207\u6d41\u52d5\u901a\u8a0a\u79d1\u6280\u3002\u9019\u4e0d\u50c5\u547c\u61c9\u4e86\u300c\u667a\u6167\u91ab\u9662\u300d\u7684\u5b9a\u4f4d\uff0c\u66f4\u7a81\u986f\u4e86\u99ac\u6703\u8cc7\u91d1\u5c0d\u65bc\u63a8\u52d5\u91ab\u7642\u79d1\u6280\u5275\u65b0\u7684\u95dc\u9375\u4f5c\u7528\u3002<\/li>\n\n\n\n<li><strong>\u6b77\u53f2\u50b3\u627f\u7684\u793e\u6703\u8cac\u4efb (Legacy of Contribution)\uff1a<\/strong> \u5f71\u7247\u56de\u6eaf\u4e86\u99ac\u6703\u81ea 50 \u5e74\u4ee3\u8d77\u5c0d\u9999\u6e2f\u91ab\u7642\u767c\u5c55\u7684\u652f\u6301\u3002\u900f\u904e\u6b77\u53f2\u756b\u9762\u8207\u4e2d\u5927\u91ab\u9662\u9019\u5ea7\u65b0\u5730\u6a19\u7684\u7d50\u5408\uff0c\u5f37\u8abf\u4e86\u99ac\u6703\u300c\u53d6\u8af8\u793e\u6703\uff0c\u7528\u8af8\u793e\u6703\u300d\u7684\u7cbe\u795e\u50b3\u627f\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u3010\u6210\u6548\uff1a\u5c55\u73fe\u5177\u524d\u77bb\u6027\u7684\u793e\u6703\u5f71\u97ff\u529b\u3011<\/strong> \u9019\u652f\u7d00\u9304\u7247\u6210\u529f\u5c07\u4e00\u5ea7\u5efa\u7bc9\u7269\uff08\u91ab\u9662\uff09\u8f49\u5316\u70ba\u4e00\u500b\u95dc\u65bc\u300c\u95dc\u61f7\u300d\u8207\u300c\u9032\u6b65\u300d\u7684\u6545\u4e8b\u3002\u5b83\u4e0d\u50c5\u8a18\u9304\u4e86\u99ac\u6703\u7684\u6148\u5584\u6210\u679c\uff0c\u66f4\u6709\u6548\u5730\u5411\u516c\u773e\u63a8\u5ee3\u4e86\u4e2d\u5927\u91ab\u9662\u4f5c\u70ba\u91ab\u7642\u754c\u65b0\u91cc\u7a0b\u7891\u7684\u91cd\u8981\u5730\u4f4d\u3002<\/p>\n\n\n\n<div class=\"wp-block-coblocks-faq\" itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n<h3 class=\"wp-block-heading wp-block-coblocks-faq__title\">\u95dc\u65bc CUHK Medical Centre \u54c1\u724c\u5ba3\u50b3\u7247\u88fd\u4f5c\uff1a\u958b\u5275\u667a\u6167\u91ab\u7642\u65b0\u7d00\u5143<\/h3>\n\n\n\n<details class=\"wp-block-coblocks-faq-item\" itemprop=\"mainEntity\" itemscope itemtype=\"https:\/\/schema.org\/Question\"><summary class=\"wp-block-coblocks-faq-item__question\" itemprop=\"name\"><div class=\"wp-block-coblocks-faq-item__question__content\">\u9019\u652f CUHK Medical Centre \u54c1\u724c\u5f71\u7247\u5982\u4f55\u8996\u89ba\u5316\u300c\u667a\u6167\u91ab\u9662 (Smart Hospital)\u300d\u7684\u62bd\u8c61\u6982\u5ff5\uff1f<\/div><svg fill=\"none\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" class=\"wp-block-coblocks-faq-item__question__icon\" aria-hidden=\"true\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.39 14.99l-1.41 1.41L12 10.43 6.02 16.4l-1.41-1.41L12 7.6l7.39 7.39z\"><\/path><\/svg><\/summary><div class=\"wp-block-coblocks-faq-item__answer\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\"><div itemprop=\"text\">\n<p>\u9999\u6e2f\u4e2d\u6587\u5927\u5b78\u91ab\u9662\u4ee5\u300c\u667a\u6167\u91ab\u7642\u300d\u70ba\u6838\u5fc3\u5b9a\u4f4d\u3002DarkRoom Studio \u907f\u514d\u4e86\u904e\u5ea6\u51b0\u51b7\u7684\u79d1\u6280\u611f\uff0c\u8f49\u800c\u63a1\u7528 <strong>\u300c\u4ee5\u4eba\u70ba\u672c\u7684\u79d1\u6280 (Human-centric Tech)\u300d<\/strong> \u4f5c\u70ba\u6558\u4e8b\u5207\u5165\u9ede\u3002\u93e1\u982d\u6d41\u66a2\u5730\u5c55\u793a\u4e86\u81ea\u52d5\u5316\u85e5\u623f\u7cfb\u7d71\u3001\u96fb\u5b50\u75c5\u6b77\u50b3\u8f38\u4ee5\u53ca\u6d41\u52d5\u901a\u8a0a\u8a2d\u5099\u5982\u4f55\u7121\u7e2b\u878d\u5165\u91ab\u8b77\u4eba\u54e1\u7684\u65e5\u5e38\u5de5\u4f5c\u3002\u900f\u904e\u6355\u6349\u9019\u4e9b\u79d1\u6280\u5982\u4f55\u63d0\u5347\u6548\u7387\u4e26\u9a30\u51fa\u66f4\u591a\u6642\u9593\u95dc\u61f7\u75c5\u4eba\uff0c\u6211\u5011\u6210\u529f\u5c07\u300c\u6578\u64da\u300d\u8f49\u5316\u70ba\u300c\u6eab\u5ea6\u300d\uff0c\u5177\u8c61\u5316\u4e86\u79d1\u6280\u670d\u52d9\u65bc\u4eba\u7684\u54c1\u724c\u7406\u5ff5\u3002<\/p>\n<\/div><\/div><\/details>\n\n\n\n<details class=\"wp-block-coblocks-faq-item\" itemprop=\"mainEntity\" itemscope itemtype=\"https:\/\/schema.org\/Question\"><summary class=\"wp-block-coblocks-faq-item__question\" itemprop=\"name\"><div class=\"wp-block-coblocks-faq-item__question__content\"><strong>\u5728\u62cd\u651d\u91ab\u7642\u6a5f\u69cb\u6642\uff0c\u5982\u4f55\u5e73\u8861\u300c\u5c08\u696d\u56b4\u8b39\u300d\u8207\u300c\u8212\u9069\u9ad4\u9a57\u300d\uff1f<\/strong><\/div><svg fill=\"none\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" class=\"wp-block-coblocks-faq-item__question__icon\" aria-hidden=\"true\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.39 14.99l-1.41 1.41L12 10.43 6.02 16.4l-1.41-1.41L12 7.6l7.39 7.39z\"><\/path><\/svg><\/summary><div class=\"wp-block-coblocks-faq-item__answer\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\"><div itemprop=\"text\">\n<p>\u5f71\u7247\u5728\u7f8e\u8853\u6307\u5c0e (Art Direction) \u4e0a\u4e0b\u8db3\u529f\u592b\u3002\u6211\u5011\u5229\u7528\u67d4\u548c\u7684\u81ea\u7136\u5149 (Natural Light) 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class=\"wp-block-coblocks-faq-item__question__content\">\u70ba\u4ec0\u9ebc\u65b0\u6210\u7acb\u7684\u79c1\u5bb6\u91ab\u9662\u9700\u8981\u4e00\u652f\u9ad8\u898f\u683c\u7684\u54c1\u724c\u5ba3\u8a00\u5f71\u7247 (Brand Manifesto)\uff1f<\/div><svg fill=\"none\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" class=\"wp-block-coblocks-faq-item__question__icon\" aria-hidden=\"true\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.39 14.99l-1.41 1.41L12 10.43 6.02 16.4l-1.41-1.41L12 7.6l7.39 7.39z\"><\/path><\/svg><\/summary><div class=\"wp-block-coblocks-faq-item__answer\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\"><div itemprop=\"text\">\n<p>\u5c0d\u65bc CUHK Medical Centre \u9019\u6a23\u5177\u6709\u958b\u5275\u6027\u7684\u91ab\u7642\u6a5f\u69cb\uff0c\u4e00\u652f\u6e05\u6670\u7684\u5f71\u7247\u662f\u5efa\u7acb <strong>\u5e02\u5834\u4fe1\u4efb (Market Trust)<\/strong> 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