{"id":28556,"date":"2018-07-11T07:38:00","date_gmt":"2018-07-10T23:38:00","guid":{"rendered":"https:\/\/darkroom.hk\/?post_type=cpt_portfolio&p=28556"},"modified":"2026-01-29T23:04:17","modified_gmt":"2026-01-29T15:04:17","slug":"wyeth-babynes-new-chapter-of-parenthood","status":"publish","type":"cpt_portfolio","link":"https:\/\/darkroom.hk\/zh\/portfolio\/wyeth-babynes-new-chapter-of-parenthood\/","title":{"rendered":"Wyeth – BabyNes \u5fae\u96fb\u5f71\uff1a\u8fce\u63a5\u65b0\u751f\u547d\uff0c\u64c1\u62b1\u5e78\u798f\u6642\u5149 (Parenting & Smart Nutrition)"},"content":{"rendered":"\n

\u3010\u9805\u76ee\u80cc\u666f\uff1a\u79d1\u6280\u8207\u611b\u7684\u7d50\u5408\u3011<\/strong><\/h4>\n\n\n\n

\u8fce\u63a5\u65b0\u751f\u547d\u662f\u5145\u6eff\u559c\u6085\u4f46\u4e5f\u4f34\u96a8\u8457\u6311\u6230\u7684\u65c5\u7a0b\u3002Wyeth BabyNes \u4f5c\u70ba\u9ad8\u7aef\u667a\u80fd\u5976\u7c89\u6a5f\uff0c\u5e0c\u671b\u900f\u904e\u611f\u6027\u7684\u6558\u4e8b\uff0c\u9023\u7d50\u65b0\u624b\u7236\u6bcd\u7684\u60c5\u611f\u5171\u9cf4\u3002DarkRoom Studio \u806f\u540c A Day Magazine\uff0c\u5275\u4f5c\u4e86\u9019\u652f\u4ee5\u300c\u5e78\u798f\u300d\u70ba\u6838\u5fc3\u7684\u5fae\u96fb\u5f71\uff0c\u5c07\u51b0\u51b7\u7684\u6a5f\u5668\u8f49\u5316\u70ba\u50b3\u905e\u611b\u7684\u6eab\u6696\u6a4b\u6a11\u3002<\/p>\n\n\n\n

\u3010\u6558\u4e8b\u7b56\u7565\uff1a\u7d30\u81a9\u7684\u751f\u6d3b\u5207\u7247\u3011<\/strong><\/h4>\n\n\n\n

\u5f71\u7247\u6452\u68c4\u4e86\u50b3\u7d71\u529f\u80fd\u6027\u5ee3\u544a\u7684\u751f\u786c\uff0c\u8f49\u800c\u63a1\u7528\u96fb\u5f71\u611f\u7684\u6558\u4e8b\u624b\u6cd5\uff1a<\/p>\n\n\n\n

    \n
  • \u7b2c\u4e00\u8eab\u8996\u89d2\u8207\u60c5\u611f\u6d41\u52d5 (Emotional Storytelling)\uff1a<\/strong> \u5f71\u7247\u900f\u904e\u7236\u6bcd\u8207\u5b69\u5b50\u4e92\u52d5\u7684\u7d30\u81a9\u93e1\u982d\u2014\u2014\u5f9e\u7b2c\u4e00\u6b21\u4f48\u7f6e\u5b30\u5152\u623f\u3001\u624b\u5fd9\u8173\u4e82\u7684\u7167\u9867\uff0c\u5230\u76f8\u8996\u800c\u7b11\u7684\u6eab\u99a8\u77ac\u9593\uff0c\u771f\u5be6\u9084\u539f\u4e86\u80b2\u5152\u751f\u6d3b\u7684\u9178\u751c\u82e6\u8fa3\u3002<\/li>\n\n\n\n
  • \u667a\u80fd\u751f\u6d3b\u7684\u512a\u96c5 (Smart & Elegant)\uff1a<\/strong> \u5c07 BabyNes \u5976\u7c89\u6a5f\u81ea\u7136\u878d\u5165\u5bb6\u5c45\u5834\u666f\u3002\u7279\u5beb\u93e1\u982d\u6355\u6349\u5176\u4e00\u9375\u6c96\u8abf\u3001\u7cbe\u6e96\u63a7\u6eab\u7684\u904e\u7a0b\uff0c\u5c55\u73fe\u7522\u54c1\u5982\u4f55\u8b93\u6c96\u5976\u8b8a\u5f97\u512a\u96c5\u5f9e\u5bb9\uff0c\u89e3\u6c7a\u65b0\u624b\u7236\u6bcd\u300c\u5fd9\u4e0d\u904e\u4f86\u300d\u7684\u75db\u9ede\u3002<\/li>\n\n\n\n
  • \u6eab\u6696\u8272\u8abf (Warm Aesthetic)\uff1a<\/strong> \u5168\u7247\u63a1\u7528\u67d4\u548c\u3001\u660e\u4eae\u7684\u65e5\u7cfb\u8272\u8abf\uff0c\u914d\u4ee5\u8f15\u5feb\u7684\u80cc\u666f\u97f3\u6a02\uff0c\u71df\u9020\u51fa\u5145\u6eff\u611b\u8207\u5e0c\u671b\u7684\u5bb6\u5ead\u6c1b\u570d\u3002<\/li>\n<\/ul>\n\n\n\n

    \u3010\u6210\u6548\uff1a\u89f8\u52d5\u5fc3\u9748\u7684\u80b2\u5152\u5171\u9cf4\u3011<\/strong><\/h4>\n\n\n\n

    \u9019\u652f\u5fae\u96fb\u5f71\u6210\u529f\u5728\u76ee\u6a19\u53d7\u773e\u4e2d\u5f15\u767c\u5f37\u70c8\u5171\u9cf4\u3002\u5b83\u4e0d\u50c5\u5c55\u793a\u4e86\u7522\u54c1\u7684\u529f\u80fd\uff0c\u66f4\u50b3\u905e\u4e86\u300c\u79d1\u6280\u8b93\u80b2\u5152\u66f4\u8f15\u9b06\uff0c\u8b93\u611b\u66f4\u7dca\u5bc6\u300d\u7684\u54c1\u724c\u7406\u5ff5\uff0c\u6709\u6548\u63d0\u5347\u4e86 BabyNes \u4f5c\u70ba\u9ad8\u7aef\u80b2\u5152\u795e\u5668\u7684\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n\n\n\n

    \n

    \u95dc\u65bc Wyeth BabyNes \u2013 New Chapter of Parenthood\uff1a\u958b\u555f\u80b2\u5152\u65b0\u7bc7\u7ae0<\/h3>\n\n\n\n
    \u9019\u652f Wyeth BabyNes \u5f71\u7247\u5982\u4f55\u900f\u904e\u300c\u60c5\u611f\u6558\u4e8b\u300d\u6253\u52d5\u65b0\u624b\u7236\u6bcd\u7684\u5167\u5fc3\uff1f<\/strong><\/div><\/path><\/svg><\/summary>
    \n

    \u5f71\u7247\u907f\u958b\u4e86\u55ae\u7d14\u7684\u529f\u80fd\u5217\u8868\uff0c\u8f49\u800c\u805a\u7126\u65bc \u300c\u70ba\u4eba\u7236\u6bcd\u7684\u8f49\u8b8a (Transition to Parenthood)\u300d<\/strong> \u9019\u4e00\u611f\u6027\u4e3b\u984c\u3002DarkRoom Studio \u6355\u6349\u4e86\u65b0\u624b\u7238\u5abd\u5728\u7167\u9867\u5b30\u5152\u6642\u7684\u771f\u5be6\u7d30\u7bc0\u2014\u2014\u5f9e\u6df1\u591c\u9935\u5976\u7684\u75b2\u618a\u5230\u770b\u8457\u5b69\u5b50\u719f\u7761\u7684\u6b23\u6170\u3002\u900f\u904e\u7d30\u81a9\u7684\u93e1\u982d\u8a9e\u8a00\uff0c\u6211\u5011\u5c07 BabyNes \u667a\u80fd\u6c96\u8abf\u6a5f\u5b9a\u4f4d\u70ba\u9019\u6bb5\u65c5\u7a0b\u4e2d\u7684\u300c\u795e\u968a\u53cb\u300d\uff0c\u5f37\u8abf\u5b83\u5982\u4f55\u6e1b\u8f15\u7236\u6bcd\u7684\u7126\u616e\uff0c\u8b93\u4ed6\u5011\u80fd\u9a30\u51fa\u66f4\u591a\u6642\u9593\u4eab\u53d7\u89aa\u5b50\u9023\u7d50 (Bonding)\u3002<\/p>\n<\/div><\/div><\/details>\n\n\n\n

    \u5728\u5c55\u793a\u9ad8\u79d1\u6280\u6bcd\u5b30\u7522\u54c1\u6642\uff0c\u5982\u4f55\u5e73\u8861\u300c\u79d1\u6280\u611f\u300d\u8207\u300c\u6eab\u99a8\u5c45\u5bb6\u611f\u300d\uff1f<\/div><\/path><\/svg><\/summary>
    \n

    BabyNes \u88ab\u7a31\u70ba\u300c\u5976\u7c89\u754c\u7684 Nespresso\u300d\uff0c\u5177\u5099\u7cbe\u5bc6\u7684\u6c96\u8abf\u79d1\u6280\u3002\u70ba\u4e86\u4e0d\u8b93\u7522\u54c1\u986f\u5f97\u904e\u65bc\u51b0\u51b7\u6a5f\u68b0\u5316\uff0c\u6211\u5011\u5728 \u7f8e\u8853\u6307\u5c0e (Art Direction)<\/strong> \u4e0a\u63a1\u7528\u4e86\u6eab\u6696\u3001\u6f54\u6de8\u7684\u73fe\u4ee3\u5bb6\u5c45\u98a8\u683c\u3002\u5229\u7528\u67d4\u548c\u7684\u81ea\u7136\u5149 (Natural Light) \u7167\u5c04\u5728\u7522\u54c1\u7684\u91d1\u5c6c\u6d41\u7dda\u6a5f\u8eab\u4e0a\uff0c\u4e26\u914d\u5408\u71b1\u6c23\u9a30\u9a30\u7684\u6c96\u8abf\u7279\u5beb\uff0c\u6210\u529f\u5c07\u5148\u9032\u79d1\u6280\u878d\u5165\u6eab\u99a8\u7684\u751f\u6d3b\u5834\u666f\uff0c\u71df\u9020\u51fa\u9ad8\u7aef\u800c\u8212\u9069\u7684\u80b2\u5152\u6c1b\u570d\u3002<\/p>\n<\/div><\/div><\/details>\n\n\n\n

    \u91dd\u5c0d\u9ad8\u7aef\u6bcd\u5b30\u5e02\u5834 (Premium Market)\uff0c\u9019\u985e Lifestyle \u5f71\u7247\u6709\u4f55\u7b56\u7565\u610f\u7fa9\uff1f<\/div><\/path><\/svg><\/summary>
    \n

    \u9ad8\u7aef\u6d88\u8cbb\u8005\u8cfc\u8cb7\u7684\u4e0d\u50c5\u662f\u7522\u54c1\uff0c\u66f4\u662f\u4e00\u7a2e \u300c\u7406\u60f3\u7684\u751f\u6d3b\u65b9\u5f0f (Aspirational Lifestyle)\u300d<\/strong>\u3002\u9019\u652f\u5f71\u7247\u900f\u904e\u9ad8\u8cea\u611f\u7684\u5f71\u50cf\u8207\u512a\u96c5\u7684\u914d\u6a02\uff0c\u5efa\u69cb\u4e86\u4e00\u7a2e\u5f9e\u5bb9\u4e0d\u8feb\u3001\u7cbe\u7dfb\u512a\u96c5\u7684\u80b2\u5152\u751f\u6d3b\u7bc4\u672c\u3002\u9019\u7a2e \u5f62\u8c61\u884c\u92b7 (Image Marketing)<\/strong> \u80fd\u6709\u6548\u5340\u9694\u5e02\u5834\uff0c\u8b93\u89c0\u773e\u5c07 BabyNes \u806f\u60f3\u70ba\u63d0\u5347\u751f\u6d3b\u54c1\u8cea\u7684\u5fc5\u5099\u54c1\uff0c\u800c\u975e\u55ae\u7d14\u7684\u5bb6\u96fb\u5de5\u5177\u3002<\/p>\n<\/div><\/div><\/details>\n<\/div>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    \u3010\u9805\u76ee\u80cc\u666f\uff1a\u79d1\u6280\u8207\u611b\u7684\u7d50\u5408\u3011 \u8fce\u63a5\u65b0\u751f\u547d\u662f\u5145\u6eff\u559c\u6085\u4f46\u4e5f\u4f34\u96a8\u8457…<\/p>\n","protected":false},"author":1,"featured_media":28557,"comment_status":"closed","ping_status":"closed","template":"","cpt_portfolio_group":[197],"class_list":["post-28556","cpt_portfolio","type-cpt_portfolio","status-publish","has-post-thumbnail","hentry","cpt_portfolio_group-product"],"_links":{"self":[{"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/cpt_portfolio\/28556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/cpt_portfolio"}],"about":[{"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/types\/cpt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/comments?post=28556"}],"version-history":[{"count":3,"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/cpt_portfolio\/28556\/revisions"}],"predecessor-version":[{"id":32932,"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/cpt_portfolio\/28556\/revisions\/32932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/media\/28557"}],"wp:attachment":[{"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/media?parent=28556"}],"wp:term":[{"taxonomy":"cpt_portfolio_group","embeddable":true,"href":"https:\/\/darkroom.hk\/zh\/wp-json\/wp\/v2\/cpt_portfolio_group?post=28556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}