{"id":30235,"date":"2022-05-30T15:02:00","date_gmt":"2022-05-30T07:02:00","guid":{"rendered":"https:\/\/darkroom.hk\/?post_type=cpt_portfolio&#038;p=30235"},"modified":"2026-01-29T22:42:29","modified_gmt":"2026-01-29T14:42:29","slug":"%e8%a1%9b%e7%94%9f%e7%bd%b2-%e3%80%90%e6%88%92%e7%85%99%e8%80%85%ef%bc%8e%e8%aa%aa%e6%95%85%e4%ba%8b%e3%80%91","status":"publish","type":"cpt_portfolio","link":"https:\/\/darkroom.hk\/en\/portfolio\/%e8%a1%9b%e7%94%9f%e7%bd%b2-%e3%80%90%e6%88%92%e7%85%99%e8%80%85%ef%bc%8e%e8%aa%aa%e6%95%85%e4%ba%8b%e3%80%91\/","title":{"rendered":"Department of Health &#8211; \u6212\u7159\u8005\uff0e\u8aaa\u6545\u4e8b\uff1a\u4f86\u81ea\u751f\u547d\u908a\u7de3\u7684\u771f\u5be6\u544a\u767d (Public Health Campaign)"},"content":{"rendered":"<p><strong>\u3010\u9805\u76ee\u80cc\u666f\uff1a\u6bd4\u6578\u64da\u66f4\u9707\u64bc\u7684\u771f\u4eba\u771f\u4e8b\u3011<\/strong> \u5438\u7159\u5371\u5bb3\u5065\u5eb7\u7684\u6578\u64da\u96a8\u8655\u53ef\u898b\uff0c\u4f46\u51b7\u51b0\u51b0\u7684\u6578\u5b57\u5f80\u5f80\u96e3\u4ee5\u89f8\u52d5\u4eba\u5fc3\u3002\u885e\u751f\u7f72\u63a8\u51fa\u3010\u6212\u7159\u8005\uff0e\u8aaa\u6545\u4e8b\u3011\u7cfb\u5217\uff0c\u59d4\u8a17 DarkRoom Studio \u5c0b\u627e\u4e26\u8a18\u9304\u90a3\u4e9b\u56e0\u70ba\u5438\u7159\u800c\u4ed8\u51fa\u6c89\u91cd\u4ee3\u50f9\u7684\u904e\u4f86\u4eba\u3002\u9019\u4e0d\u662f\u6f14\u6232\uff0c\u800c\u662f\u4ed6\u5011\u7528\u751f\u547d\u63db\u4f86\u7684\u6559\u8a13\u3002<\/p>\n\n\n\n<p><strong>\u3010\u6558\u4e8b\u7b56\u7565\uff1a\u76f4\u9762\u75db\u82e6\u7684\u5f71\u50cf\u7d00\u9304\u3011<\/strong> \u7cfb\u5217\u5206\u70ba\u56db\u500b\u55ae\u5143\uff0c\u6211\u5011\u4ee5\u4e0d\u52a0\u4fee\u98fe\u7684\u7d00\u9304\u7247\u93e1\u982d\uff0c\u9084\u539f\u4e86\u75be\u75c5\u5e36\u4f86\u7684\u771f\u5be6\u6298\u78e8\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8996\u89ba\u5316\u7684\u8eab\u9ad4\u5275\u50b7 (Visualizing Trauma)\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u5728 <strong>\u300a\u5589\u764c\u7bc7\u300b<\/strong> \u4e2d\uff0c\u93e1\u982d\u5c0d\u6e96\u4e86\u5207\u9664\u8072\u5e36\u5f8c\u7684\u5510\u5148\u751f\uff0c\u4ed6\u900f\u904e\u767c\u8072\u5668\u8271\u96e3\u8aaa\u8a71\u7684\u756b\u9762\uff0c\u5e36\u4f86\u4e86\u6975\u5927\u7684\u8996\u89ba\u8207\u807d\u89ba\u885d\u64ca\u3002<\/li>\n\n\n\n<li>\u5728 <strong>\u300a\u8180\u80f1\u764c\u7bc7\u300b<\/strong>\uff0c\u5f35\u5148\u751f\u5c55\u793a\u4e86\u8ddf\u96a8\u4ed6\u4e0b\u534a\u751f\u7684\u9020\u53e3\u888b\uff08\u5c3f\u888b\uff09\uff0c\u7121\u8072\u5730\u8a34\u8aaa\u8457\u5438\u7159\u5c0d\u5c0a\u56b4\u7684\u525d\u596a\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u60c5\u611f\u7684\u7d30\u81a9\u6355\u6349 (Emotional Resonance)\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u300a\u4e8c\u624b\u7159\u7bc7\u300b<\/strong> \u805a\u7126\u65bc\u4e00\u4f4d\u5e74\u8f15\u6bcd\u89aa\u7684\u6127\u759a\u3002\u6211\u5011\u6355\u6349\u4e86\u5979\u8ac7\u53ca\u5b30\u5152\u56e0\u5438\u5165\u4e8c\u624b\u7159\u800c\u54ee\u5598\u6642\u7684\u6dda\u5149\uff0c\u5c07\u300c\u5438\u7159\u798d\u53ca\u5bb6\u4eba\u300d\u7684\u8a0a\u606f\u8f49\u5316\u70ba\u5f37\u70c8\u7684\u6bcd\u611b\u5171\u9cf4\u3002<\/li>\n\n\n\n<li><strong>\u300a\u6162\u963b\u80ba\u75c5\u7bc7\u300b<\/strong> \u5247\u8a18\u9304\u4e86\u9577\u8005\u7a0d\u5fae\u6d3b\u52d5\u4fbf\u6c23\u5598\u5401\u5401\u7684\u7121\u52a9\u611f\uff0c\u8b66\u793a\u5438\u7159\u5c0d\u665a\u5e74\u751f\u6d3b\u8cea\u7d20\u7684\u6bc0\u6ec5\u6027\u5f71\u97ff\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u6c89\u7a69\u7684\u93e1\u982d\u8a9e\u8a00 (Sober Cinematography)\uff1a<\/strong> \u5f71\u7247\u63a1\u7528\u6df1\u6c89\u7684\u8272\u8abf\u8207\u7a69\u5b9a\u7684\u8a2a\u8ac7\u69cb\u5716\uff0c\u6452\u68c4\u82b1\u5de7\u7684\u526a\u63a5\uff0c\u8b93\u53d7\u8a2a\u8005\u7684\u6bcf\u4e00\u53e5\u300c\u5f8c\u6094\u300d\u90fd\u64f2\u5730\u6709\u8072\uff0c\u76f4\u64ca\u89c0\u773e\u9748\u9b42\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u3010\u6210\u6548\uff1a\u5177\u8b66\u4e16\u529b\u91cf\u7684\u5065\u5eb7\u6559\u6750\u3011<\/strong> \u9019\u7cfb\u5217\u77ed\u7247\u6210\u70ba\u4e86\u885e\u751f\u7f72\u6700\u9707\u64bc\u4eba\u5fc3\u7684\u6212\u7159\u6559\u6750\u4e4b\u4e00\uff0c\u5728\u4e0d\u540c\u5a92\u9ad4\u5e73\u53f0\u64ad\u653e\u5747\u5f15\u8d77\u5ee3\u6cdb\u8a0e\u8ad6\uff0c\u6709\u6548\u5730\u63a8\u52d5\u4e86\u5438\u7159\u4eba\u58eb\uff08\u7279\u5225\u662f\u9577\u671f\u7159\u6c11\uff09\u53cd\u601d\u4e26\u5c0b\u6c42\u6212\u7159\u5354\u52a9\u3002<\/p>\n\n\n\n<div class=\"wp-block-coblocks-faq\" itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n<h3 class=\"wp-block-heading wp-block-coblocks-faq__title\">\u95dc\u65bc\u885e\u751f\u7f72 (DH)\u300c\u6212\u7159\u8005\uff0e\u8aaa\u6545\u4e8b\u300d\u5ba3\u50b3\u7247\u88fd\u4f5c\uff1a\u771f\u5be6\u898b\u8b49\u7684\u529b\u91cf<\/h3>\n\n\n\n<details class=\"wp-block-coblocks-faq-item\" itemprop=\"mainEntity\" itemscope itemtype=\"https:\/\/schema.org\/Question\"><summary class=\"wp-block-coblocks-faq-item__question\" itemprop=\"name\"><div class=\"wp-block-coblocks-faq-item__question__content\">\u9019\u7cfb\u5217\u300c\u6212\u7159\u8005\uff0e\u8aaa\u6545\u4e8b\u300d\u5f71\u7247\u5982\u4f55\u7a81\u7834\u50b3\u7d71\u653f\u5e9c\u5ba3\u50b3\u7247\u7684\u6846\u67b6\uff1f<\/div><svg fill=\"none\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" class=\"wp-block-coblocks-faq-item__question__icon\" aria-hidden=\"true\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.39 14.99l-1.41 1.41L12 10.43 6.02 16.4l-1.41-1.41L12 7.6l7.39 7.39z\"><\/path><\/svg><\/summary><div class=\"wp-block-coblocks-faq-item__answer\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\"><div itemprop=\"text\">\n<p>\u50b3\u7d71\u6212\u7159\u5ee3\u544a\u5f80\u5f80\u5074\u91cd\u65bc\u5c55\u793a\u5438\u7159\u7684\u798d\u5bb3\uff08\u5982\u6050\u5687\u5f0f\u7684\u75c5\u7406\u756b\u9762\uff09\u3002\u9019\u7cfb\u5217\u5f71\u7247\u53cd\u5176\u9053\u800c\u884c\uff0c\u63a1\u7528 <strong>\u300c\u771f\u4eba\u771f\u4e8b (Real Testimonials)\u300d<\/strong> \u7684\u5fae\u7d00\u9304\u7247\u5f62\u5f0f\u3002DarkRoom Studio \u900f\u904e\u7d30\u81a9\u7684\u8a2a\u8ac7\uff0c\u8b93\u904e\u4f86\u4eba\u89aa\u8ff0\u6212\u7159\u5f8c\u5c0d\u5bb6\u5ead\u95dc\u4fc2\u3001\u9ad4\u80fd\u6539\u5584\u53ca\u751f\u6d3b\u8cea\u7d20\u7684\u6b63\u9762\u8f49\u8b8a\u3002\u9019\u7a2e <strong>\u300c\u6b63\u5411\u589e\u5f37 (Positive Reinforcement)\u300d<\/strong> \u7684\u6558\u4e8b\u89d2\u5ea6\uff0c\u6bd4\u55ae\u7d14\u9673\u8ff0\u798d\u5bb3\u66f4\u80fd\u5f15\u767c\u5438\u7159\u8005\u7684\u5171\u9cf4\u8207\u4eff\u509a\u52d5\u529b\u3002<\/p>\n<\/div><\/div><\/details>\n\n\n\n<details class=\"wp-block-coblocks-faq-item\" itemprop=\"mainEntity\" itemscope itemtype=\"https:\/\/schema.org\/Question\"><summary class=\"wp-block-coblocks-faq-item__question\" itemprop=\"name\"><div class=\"wp-block-coblocks-faq-item__question__content\">\u5728\u62cd\u651d\u975e\u5c08\u696d\u6f14\u54e1 (\u7d20\u4eba) \u6642\uff0cDarkRoom Studio \u5982\u4f55\u6355\u6349\u6700\u771f\u646f\u7684\u60c5\u611f\uff1f<\/div><svg fill=\"none\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" class=\"wp-block-coblocks-faq-item__question__icon\" aria-hidden=\"true\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.39 14.99l-1.41 1.41L12 10.43 6.02 16.4l-1.41-1.41L12 7.6l7.39 7.39z\"><\/path><\/svg><\/summary><div class=\"wp-block-coblocks-faq-item__answer\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\"><div itemprop=\"text\">\n<p>\u62cd\u651d\u7d20\u4eba\u53d7\u8a2a\u8005\u9700\u8981\u6975\u9ad8\u7684\u5f15\u5c0e\u6280\u5de7\u3002\u6211\u5011\u71df\u9020\u4e86\u8f15\u9b06\u3001\u7121\u58d3\u529b\u7684\u8a2a\u8ac7\u74b0\u5883\uff0c\u4e26\u63a1\u7528 <strong>\u300c\u81ea\u7136\u5beb\u5be6 (Naturalistic)\u300d<\/strong> \u7684\u62cd\u651d\u624b\u6cd5\uff0c\u6e1b\u5c11\u93e1\u982d\u5c0d\u53d7\u8a2a\u8005\u7684\u58d3\u8feb\u611f\u3002\u914d\u5408\u67d4\u548c\u7684\u6253\u71c8\u8207\u6dfa\u666f\u6df1 (Shallow Depth of Field) \u805a\u7126\u65bc\u4eba\u7269\u9762\u90e8\u8868\u60c5\uff0c\u6211\u5011\u6210\u529f\u6355\u6349\u4e86\u4ed6\u5011\u8ac7\u53ca\u5bb6\u4eba\u652f\u6301\u6642\u773c\u6cdb\u6dda\u5149\u3001\u6216\u5206\u4eab\u6210\u529f\u559c\u6085\u6642\u90a3\u7a2e\u6700\u771f\u5be6\u3001\u4e0d\u52a0\u4fee\u98fe\u7684\u5fae\u8868\u60c5 (Micro-expressions)\u3002<\/p>\n<\/div><\/div><\/details>\n\n\n\n<details class=\"wp-block-coblocks-faq-item\" itemprop=\"mainEntity\" itemscope itemtype=\"https:\/\/schema.org\/Question\"><summary class=\"wp-block-coblocks-faq-item__question\" itemprop=\"name\"><div class=\"wp-block-coblocks-faq-item__question__content\">\u70ba\u4ec0\u9ebc\u4ee5\u300c\u6545\u4e8b\u884c\u92b7 (Storytelling)\u300d\u63a8\u5ee3\u516c\u5171\u885e\u751f\u8a0a\u606f\u5982\u6b64\u91cd\u8981\uff1f<\/div><svg fill=\"none\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" class=\"wp-block-coblocks-faq-item__question__icon\" aria-hidden=\"true\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.39 14.99l-1.41 1.41L12 10.43 6.02 16.4l-1.41-1.41L12 7.6l7.39 7.39z\"><\/path><\/svg><\/summary><div class=\"wp-block-coblocks-faq-item__answer\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\"><div itemprop=\"text\">\n<p>\u6578\u64da\u5f80\u5f80\u662f\u51b0\u51b7\u7684\uff0c\u4f46\u6545\u4e8b\u6709\u6eab\u5ea6\u3002\u9019\u7cfb\u5217\u5f71\u7247\u5229\u7528 <strong>\u300c\u540c\u7406\u5fc3 (Empathy)\u300d<\/strong> \u4f5c\u70ba\u6e9d\u901a\u6a4b\u6a11\u3002\u900f\u904e\u5c55\u793a\u4e0d\u540c\u80cc\u666f\uff08\u5982\u70ba\u4e86\u521d\u751f\u5b50\u5973\u3001\u6216\u70ba\u4e86\u91cd\u62fe\u904b\u52d5\u8208\u8da3\uff09\u7684\u6210\u529f\u6848\u4f8b\uff0c\u5f71\u7247\u5411\u89c0\u773e\u50b3\u905e\u4e86\u300c\u5982\u679c\u4ed6\u5011\u505a\u5f97\u5230\uff0c\u6211\u4e5f\u80fd\u505a\u5230\u300d\u7684\u5fc3\u7406\u6697\u793a (Social Proof)\u3002\u9019\u7a2e\u8edf\u6027\u63a8\u5ee3\u624b\u6cd5\u6709\u6548\u964d\u4f4e\u4e86\u5927\u773e\u5c0d\u653f\u5e9c\u8aaa\u6559\u5f0f\u5ba3\u50b3\u7684\u6297\u62d2\u611f\uff0c\u6f5b\u79fb\u9ed8\u5316\u5730\u63a8\u52d5\u884c\u70ba\u6539\u8b8a\u3002<\/p>\n<\/div><\/div><\/details>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u3010\u6212\u7159\u8005\uff0e\u8aaa\u6545\u4e8b\u3011\u4e4b\u4e00\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/YXECdFdwLho?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u3010\u6212\u7159\u8005\uff0e\u8aaa\u6545\u4e8b\u3011\u4e4b\u4e8c \u5438\u7159\u8207\u8180\u80f1\u764c\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/j8zISU0spTI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u3010\u6212\u7159\u8005\uff0e\u8aaa\u6545\u4e8b\u3011\u4e4b\u4e09\uff1a\u5b30\u5e7c\u5152\u8207\u4e8c\u624b\u7159\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/jZzH_F4p09g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u3010\u6212\u7159\u8005\uff0e\u8aaa\u6545\u4e8b\u3011\u4e4b\u56db\uff1a\u5438\u7159\u8207\u6162\u963b\u80ba\u75c5\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/yyw9Y0aZZ30?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>\u3010\u9805\u76ee\u80cc\u666f\uff1a\u6bd4\u6578\u64da\u66f4\u9707\u64bc\u7684\u771f\u4eba\u771f\u4e8b\u3011 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