{"id":28545,"date":"2018-12-04T06:37:00","date_gmt":"2018-12-03T22:37:00","guid":{"rendered":"https:\/\/darkroom.hk\/?post_type=cpt_portfolio&#038;p=28545"},"modified":"2026-01-29T23:01:14","modified_gmt":"2026-01-29T15:01:14","slug":"%e3%80%90%e5%b1%95%e9%96%8b%e9%9b%aa%e8%8a%b1%e7%a7%80%e4%ba%ba%e5%8f%83%e4%b9%8b%e6%97%85%e3%80%91","status":"publish","type":"cpt_portfolio","link":"https:\/\/darkroom.hk\/en\/portfolio\/%e3%80%90%e5%b1%95%e9%96%8b%e9%9b%aa%e8%8a%b1%e7%a7%80%e4%ba%ba%e5%8f%83%e4%b9%8b%e6%97%85%e3%80%91\/","title":{"rendered":"Sulwhasoo &#8211; Ginseng Journey\uff1a\u5149\u5f71\u8207\u611f\u5b98\u7684\u97d3\u65b9\u7f8e\u5b78 (Brand Activation &amp; Event Experience)"},"content":{"rendered":"<p><strong>\u3010\u9805\u76ee\u80cc\u666f\uff1a\u4e94\u5341\u5e74\u4eba\u53c3\u667a\u6167\u7684\u7acb\u9ad4\u5448\u73fe\u3011<\/strong> \u70ba\u4e86\u6176\u795d\u54c1\u724c\u947d\u7814\u4eba\u53c3\u7f8e\u984f\u667a\u6167\u8d85\u904e\u534a\u4e16\u7d00\uff0cSulwhasoo \u8209\u8fa6\u4e86\u5927\u578b\u5c55\u89bd &#8220;Ginseng Journey&#8221;\u3002DarkRoom Studio \u7372\u59d4\u8a17\u8a18\u9304\u9019\u500b\u7d50\u5408\u50b3\u7d71\u8207\u73fe\u4ee3\u79d1\u6280\u7684\u9ad4\u9a57\u9928\uff0c\u900f\u904e\u5f71\u50cf\u5f15\u9818\u89c0\u773e\u8e0f\u4e0a\u4e00\u5834\u611f\u5b98\u4e4b\u65c5\uff0c\u5f9e\u6b77\u53f2\u50b3\u627f\u8d70\u5230\u5149\u5f71\u85dd\u8853\u3002<\/p>\n\n\n\n<p><strong>\u3010\u8996\u89ba\u7b56\u7565\uff1a\u6c89\u6d78\u5f0f\u7684\u611f\u5b98\u65c5\u7a0b\u3011<\/strong> \u5f71\u7247\u4ee5\u512a\u96c5\u6d41\u66a2\u7684\u93e1\u982d\u8a9e\u8a00\uff0c\u5c07\u9ad4\u9a57\u9928\u7684\u4e09\u5927\u5340\u57df\u4e32\u9023\u6210\u4e00\u500b\u5b8c\u6574\u7684\u6545\u4e8b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6b77\u53f2\u8207\u50b3\u627f (Heritage)\uff1a<\/strong> \u5728\u300c\u50b3\u627f\u9928\u300d\u4e2d\uff0c\u6211\u5011\u5229\u7528\u7279\u5beb\u93e1\u982d\u6355\u6349 1966 \u5e74\u81f3\u4eca\u7684\u7522\u54c1\u6f14\u8b8a\u8207\u73cd\u8cb4\u7684\u4eba\u53c3\u5c55\u54c1\uff0c\u5f37\u8abf\u54c1\u724c\u7684\u6df1\u539a\u5e95\u860a\u8207\u79d1\u7814\u5be6\u529b\u3002<\/li>\n\n\n\n<li><strong>\u5149\u5f71\u85dd\u8853\u7684\u5f8b\u52d5 (Kinetic Art)\uff1a<\/strong> \u5f71\u7247\u7684\u9ad8\u6f6e\u5728\u65bc\u300c\u4eba\u53c3\u5149\u85dd\u9928\u300d\u3002\u6211\u5011\u904b\u7528\u4f4e\u5149\u62cd\u651d\u6280\u5de7\uff0c\u5b8c\u7f8e\u6355\u6349\u4e86 <strong>Kinetic Lighting Art (\u52d5\u614b\u5149\u5f71\u88dd\u7f6e)<\/strong> \u7684\u7d30\u81a9\u904b\u4f5c\u3002\u5149\u7403\u8207\u7dda\u689d\u7684\u5347\u964d\u5f8b\u52d5\uff0c\u5177\u8c61\u5316\u5730\u6f14\u7e79\u4e86\u4eba\u53c3\u7684\u751f\u547d\u529b\uff0c\u70ba\u89c0\u773e\u5e36\u4f86\u8996\u89ba\u9707\u64bc\u3002<\/li>\n\n\n\n<li><strong>\u4e94\u611f\u7684\u7d30\u7dfb\u9ad4\u9a57 (Sensory Engagement)\uff1a<\/strong> \u900f\u904e\u85dd\u4eba Miki Yeung (\u694a\u611b\u747e) \u7684\u89aa\u8eab\u9ad4\u9a57\uff0c\u93e1\u982d\u8a18\u9304\u4e86\u5728\u300c\u97d3\u8336\u9928\u300d\u54c1\u8317\u7684\u611c\u610f\uff0c\u4ee5\u53ca\u8a66\u7528\u65b0\u54c1\u7cbe\u83ef\u9732\u7684\u89f8\u611f\u3002\u9019\u7a2e\u7b2c\u4e00\u4eba\u7a31\u7684\u9ad4\u9a57\u8996\u89d2\uff0c\u6709\u6548\u5730\u62c9\u8fd1\u4e86\u54c1\u724c\u8207\u6d88\u8cbb\u8005\u7684\u8ddd\u96e2\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u3010\u6210\u6548\uff1a\u512a\u96c5\u7684\u9ad8\u7aef\u54c1\u724c\u5f62\u8c61\u3011<\/strong> \u9019\u652f\u5f71\u7247\u6210\u529f\u5c07\u4e00\u500b\u7dda\u4e0b\u5c55\u89bd\u8f49\u5316\u70ba\u7dda\u4e0a\u7684\u54c1\u724c\u8cc7\u7522\u3002\u5176\u552f\u7f8e\u3001\u9ad8\u7d1a\u7684\u5f71\u50cf\u8cea\u611f\uff0c\u4e0d\u50c5\u5438\u5f15\u4e86\u5927\u773e\u524d\u5f80\u6253\u5361\uff0c\u66f4\u6df1\u5316\u4e86 Sulwhasoo \u4f5c\u70ba\u9802\u7d1a\u97d3\u65b9\u8349\u672c\u8b77\u819a\u54c1\u724c\u7684\u5f62\u8c61\u3002<\/p>\n\n\n\n<div class=\"wp-block-coblocks-faq\" itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n<h3 class=\"wp-block-heading wp-block-coblocks-faq__title\">\u5efa\u8b70\u65b0\u589e\u7684 Q&amp;A \u5167\u5bb9 (\u9023 H2 \u6a19\u984c)<br>\u95dc\u65bc Sulwhasoo \u2013 Ginseng Journey\uff1a\u5149\u5f71\u8207\u611f\u5b98\u7684\u97d3\u65b9\u7f8e\u5b78<\/h3>\n\n\n\n<details class=\"wp-block-coblocks-faq-item\" itemprop=\"mainEntity\" itemscope itemtype=\"https:\/\/schema.org\/Question\"><summary class=\"wp-block-coblocks-faq-item__question\" itemprop=\"name\"><div class=\"wp-block-coblocks-faq-item__question__content\">\u9019\u652f Sulwhasoo \u6d3b\u52d5\u5f71\u7247\u5982\u4f55\u5c07\u975c\u614b\u5c55\u89bd\u8f49\u5316\u70ba\u300c\u6c89\u6d78\u5f0f\u300d\u7684\u8996\u89ba\u9ad4\u9a57\uff1f<\/div><svg fill=\"none\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" class=\"wp-block-coblocks-faq-item__question__icon\" aria-hidden=\"true\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.39 14.99l-1.41 1.41L12 10.43 6.02 16.4l-1.41-1.41L12 7.6l7.39 7.39z\"><\/path><\/svg><\/summary><div class=\"wp-block-coblocks-faq-item__answer\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\"><div itemprop=\"text\">\n<p>&#8220;Ginseng Journey&#8221; \u7d50\u5408\u4e86\u50b3\u7d71\u8207\u73fe\u4ee3\u79d1\u6280\u3002DarkRoom Studio \u91cd\u9ede\u6355\u6349\u4e86\u5c55\u89bd\u4e2d\u7684 <strong>Kinetic Lighting Art (\u52d5\u614b\u5149\u5f71\u88dd\u7f6e)<\/strong>\u3002\u6211\u5011\u904b\u7528\u4f4e\u5149\u62cd\u651d\u6280\u5de7\u8207\u6162\u52d5\u4f5c\u904b\u93e1 (Slow-motion)\uff0c\u7d30\u81a9\u8a18\u9304\u4e86\u5149\u7403\u8207\u7dda\u689d\u96a8\u97f3\u6a02\u5347\u964d\u7684\u5f8b\u52d5\u3002\u9019\u7a2e\u5145\u6eff\u8a69\u610f\u7684\u8996\u89ba\u8a9e\u8a00\uff0c\u5177\u8c61\u5316\u5730\u6f14\u7e79\u4e86\u4eba\u53c3\u7684\u751f\u547d\u529b\uff0c\u8b93\u672a\u80fd\u89aa\u81e8\u73fe\u5834\u7684\u89c0\u773e\u4e5f\u80fd\u611f\u53d7\u5230\u90a3\u4efd\u8996\u89ba\u9707\u64bc\u8207\u85dd\u8853\u6c1b\u570d\u3002<\/p>\n<\/div><\/div><\/details>\n\n\n\n<details class=\"wp-block-coblocks-faq-item\" itemprop=\"mainEntity\" itemscope itemtype=\"https:\/\/schema.org\/Question\"><summary class=\"wp-block-coblocks-faq-item__question\" itemprop=\"name\"><div class=\"wp-block-coblocks-faq-item__question__content\">\u91dd\u5c0d\u64c1\u6709\u6df1\u539a\u6b77\u53f2\u7684\u54c1\u724c\uff0cDarkRoom Studio \u5982\u4f55\u900f\u904e\u5f71\u50cf\u5448\u73fe\u300c\u50b3\u627f\u8207\u5275\u65b0\u300d\uff1f<\/div><svg fill=\"none\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" class=\"wp-block-coblocks-faq-item__question__icon\" aria-hidden=\"true\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.39 14.99l-1.41 1.41L12 10.43 6.02 16.4l-1.41-1.41L12 7.6l7.39 7.39z\"><\/path><\/svg><\/summary><div class=\"wp-block-coblocks-faq-item__answer\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\"><div itemprop=\"text\">\n<p>\u5f71\u7247\u5728\u6558\u4e8b\u7d50\u69cb\u4e0a\u4e32\u9023\u4e86\u904e\u53bb\u8207\u672a\u4f86\u3002\u93e1\u982d\u5148\u5728\u300c\u50b3\u627f\u9928\u300d\u4ee5\u7279\u5beb\u5c55\u793a 1966 \u5e74\u81f3\u4eca\u7684\u73cd\u8cb4\u4eba\u53c3\u5c55\u54c1\u8207\u53e4\u6cd5\u667a\u6167\uff0c\u96a8\u5373\u5207\u63db\u81f3\u6975\u5177\u672a\u4f86\u611f\u7684\u300c\u4eba\u53c3\u5149\u85dd\u9928\u300d\u3002\u9019\u7a2e <strong>\u6642\u7a7a\u4ea4\u932f (Juxtaposition)<\/strong> \u7684\u526a\u63a5\u624b\u6cd5\uff0c\u4e0d\u50c5\u7a81\u986f\u4e86\u96ea\u82b1\u79c0\u4e94\u5341\u5e74\u4f86\u7684\u79d1\u7814\u5e95\u860a\uff0c\u66f4\u5f37\u5316\u4e86\u54c1\u724c\u8207\u6642\u4e26\u9032\u7684\u73fe\u4ee3\u7f8e\u5b78\u3002<\/p>\n<\/div><\/div><\/details>\n\n\n\n<details class=\"wp-block-coblocks-faq-item\" itemprop=\"mainEntity\" itemscope itemtype=\"https:\/\/schema.org\/Question\"><summary class=\"wp-block-coblocks-faq-item__question\" itemprop=\"name\"><div class=\"wp-block-coblocks-faq-item__question__content\">\u5728\u62cd\u651d\u9019\u985e\u9ad4\u9a57\u9928 (Experience Center) \u6642\uff0c\u5982\u4f55\u6355\u6349\u53c3\u89c0\u8005\u7684\u300c\u4e94\u611f\u300d\u4e92\u52d5\uff1f<\/div><svg fill=\"none\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" class=\"wp-block-coblocks-faq-item__question__icon\" aria-hidden=\"true\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.39 14.99l-1.41 1.41L12 10.43 6.02 16.4l-1.41-1.41L12 7.6l7.39 7.39z\"><\/path><\/svg><\/summary><div class=\"wp-block-coblocks-faq-item__answer\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\"><div itemprop=\"text\">\n<p>\u6211\u5011\u900f\u904e\u85dd\u4eba <strong>Miki Yeung (\u694a\u611b\u747e)<\/strong> \u7684\u7b2c\u4e00\u8eab\u8996\u89d2\u4f86\u5f15\u5c0e\u89c0\u773e\u3002\u651d\u5f71\u5e2b\u8fd1\u8ddd\u96e2\u6355\u6349\u5979\u5728\u300c\u97d3\u8336\u9928\u300d\u54c1\u8317\u6642\u7684\u611c\u610f\u795e\u60c5\uff0c\u4ee5\u53ca\u8a66\u7528\u65b0\u54c1\u7cbe\u83ef\u9732\u6642\u6307\u5c16\u89f8\u78b0\u808c\u819a\u7684\u8cea\u611f\u3002\u9019\u7a2e\u5f37\u8abf <strong>\u89f8\u89ba\u8207\u5473\u89ba<\/strong> \u7684\u5fae\u89c0\u93e1\u982d (Micro-shots)\uff0c\u6709\u6548\u5730\u62c9\u8fd1\u4e86\u54c1\u724c\u8207\u6d88\u8cbb\u8005\u7684\u8ddd\u96e2\uff0c\u50b3\u905e\u51fa\u4e00\u7a2e\u512a\u96c5\u3001\u611c\u610f\u7684\u751f\u6d3b\u614b\u5ea6\u3002<\/p>\n<\/div><\/div><\/details>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u3010\u9805\u76ee\u80cc\u666f\uff1a\u4e94\u5341\u5e74\u4eba\u53c3\u667a\u6167\u7684\u7acb\u9ad4\u5448\u73fe\u3011 \u70ba\u4e86\u6176\u795d\u54c1\u724c\u947d\u7814\u4eba\u53c3&hellip;<\/p>","protected":false},"author":1,"featured_media":28547,"comment_status":"closed","ping_status":"closed","template":"","cpt_portfolio_group":[199],"class_list":["post-28545","cpt_portfolio","type-cpt_portfolio","status-publish","has-post-thumbnail","hentry","cpt_portfolio_group-event"],"_links":{"self":[{"href":"https:\/\/darkroom.hk\/en\/wp-json\/wp\/v2\/cpt_portfolio\/28545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/darkroom.hk\/en\/wp-json\/wp\/v2\/cpt_portfolio"}],"about":[{"href":"https:\/\/darkroom.hk\/en\/wp-json\/wp\/v2\/types\/cpt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/darkroom.hk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/darkroom.hk\/en\/wp-json\/wp\/v2\/comments?post=28545"}],"version-history":[{"count":4,"href":"https:\/\/darkroom.hk\/en\/wp-json\/wp\/v2\/cpt_portfolio\/28545\/revisions"}],"predecessor-version":[{"id":32930,"href":"https:\/\/darkroom.hk\/en\/wp-json\/wp\/v2\/cpt_portfolio\/28545\/revisions\/32930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/darkroom.hk\/en\/wp-json\/wp\/v2\/media\/28547"}],"wp:attachment":[{"href":"https:\/\/darkroom.hk\/en\/wp-json\/wp\/v2\/media?parent=28545"}],"wp:term":[{"taxonomy":"cpt_portfolio_group","embeddable":true,"href":"https:\/\/darkroom.hk\/en\/wp-json\/wp\/v2\/cpt_portfolio_group?post=28545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}